Getting Sponsorship as You Climb the Motorsport Ladder

Getting sponsorship as you climb the motorsport ladder is just part of what is covered this week in The Business of Being a Race Driver.

You will also find tips on determining if your personal brand is holding you back from getting sponsors, 7 paths to motorsport sponsorship and more great race driver business posts from the archives.

It’s all part of this week’s edition of the The Business of Being a Race Driver on Motorsport Prospects.

Getting Sponsorship as You Climb the Motorsport Ladder

Enzo Mucci asks, is your PERSONAL BRAND killing your career? “This video is for those who are being ignored and not getting the opportunities they deserve?”

The Business of Being a Race Driver

With the top classes of the FIA World Endurance Championship and IMSA WeatherTech SportsCar Championship attracting the interest of a swathe of blue-chip manufacturers, the prototype racing ladder beneath Hypercar and GTP is experiencing a similar boom. Interest in LMP3 and LMP2 programs from aspirant young drivers has never been higher, with so many new seats in factory cars up for grabs for the cream of the crop.

In a profile on Daily Sportscar, LMP3 driver Ryan Harper-Ellam discusses his career that has progressed from Radicals to the ELMS and his approach to obtaining sponsorship.

I tried to find sponsors day and night and by chance, I ended up finding the right guy, at the right time, in the right business, which meant I was sponsored to come and do this. The appeal for prospective sponsors,” he continued, “is being part of the package. In Le Mans Cup for instance, where I started, you benefit from a similar suite of benefits to a deal for someone in the ELMS, in terms of YouTube stream time and the chance to visit great locations and circuits across Europe.

For me I was selling it as the end game being World Endurance and Le Mans, and offering the opportunity to be in on the ground floor with a partnership.

I was looking for anyone and everyone. There was set formula, and luck played a part.

Harper-Ellam: Le Mans Cup Experience “Invaluable” Ahead Of Maiden ELMS Campaign

Getting Sponsorship as You Climb the Motorsport Ladder

In the video above, Racing Prodigy CEO David Cook shares the seven most common paths racers take to fund their racing from amateur to professional.

If you are new to News Racers Can Use here at Motorsport Prospects and specifically my Business of Being a Race Driver column, you may have missed some incredible content that I have curated from the most knowledgeable motorsport professionals covering motorsport marketing and sponsorship.

Here are a few articles for you to review that you may have overlooked. I will featuring highlights from the Business of Being a Race Driver column every week as this information is still effective and valuable. As they say, knowledge is power!

Mark Boudreau
Author: Mark Boudreau

Mark is the publisher of Motorsport Prospects. As a former lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.