Introduction In motorsport, talent on the track will always be important, but it’s no longer enough to simply show up and perform. Today, your presence off the track, whether it be online, at the circuit, or even in your local community, can make or break your sponsorshipopportunities. Building a fan base and engaging with your … Read more
Introduction In motorsport, talent on the track is only part of the equation. One of the most overlooked but critical factors in building a successful career is building and engaging with your audience. Too many athletes focus solely on performance, missing the massive potential that comes from connecting with fans off-track. A strong, engaged fan … Read more
Making an authentic connection with your fans is critical if you want to engage sponsors since your sponsors will be looking to connect with them as well. Part of that connection will be through social media and the captions you use there will determine if you get the traffic you deserve. This week you will … Read more
This week in the Business of Motorsport, I bring you an analysis by Racing News365 of how Formula 1 revenues get divided amongst the teams. In addition to that, there are details on increased F1 viewership in the United States, a potential sale of the DTM, and whether MotoGP is reaching its limits. I also … Read more
