Motorsport sponsorship prospecting is one of the items covered in this week’s Business of Being a Race Driver as I bring you the details on a free webinar you can attend on the topic. I also have details on how athletes have no become brands and why you should be posting on social media. Get … Read more
A look at the Porsche Motorsport Pyramid in the UK is just one of the topics covered in this week’s Driver Development Roundup. I also have advice on taking care of your emotions, why Pato O’Ward says that you should be prepared to pivot to take advantage of new opportunities and 3 drivers and the … Read more
Team Penske drama has hit the Indianapolis Motor Speedway on the eve of the Indy 500 and in this week’s Business of Motorsport Roundup I have a roundup of the coverage. I also have an interview with F1 CEO Stefano Domenicali, details on the FIA’s profits, and all the latest motorsport sponsorship deals plus much … Read more
This weekend, the race was held at Road America, an iconic track and one of my favourites on the calendar. Coming into the weekend, I had prepared thoroughly and had a lot of confidence. I felt good about my new team, Momentum Motorsports, and the car. Several weeks before, I had had my first test … Read more
McLaren Racing cut emissions by 23% per race in 2024 and in this week’s Sustainable Motorsport Roundup I have the details on how they did it. I also have the details of Formula 1’s plan to reduce emissions by 90% during the 2025 season’s European leg, a new all-electric rally car and what Bosch and … Read more
How sim racing is launching women’s racing careers is just some of what is covered in this week’s Sim Racing Roundup. I also look at Max Verstappen’s extensive work developing simulator software used by Formula 2 and Formula 3 teams, how Extended Reality and sim racing are transforming motorsports in the United States plus much … Read more
Ford is looking to expand Mustang racing internationally and I have the details in this week’s Racecraft & Race Cars Roundup. I also have details on how to conduct a proper driver debrief, tips to unlock time trials success and an app that helps you optimize gear shifts. All this and much more! Racecraft Tips … Read more
Why storytelling matters is part of what you will learn in this week’s edition of The Business of Being a Race Driver. And as I always say, everybody has a story! You will also get tips on building your sponsorship deck, how to get a yes from sponsors and much more! The Business of Racing … Read more
Anthony Hamilton is set to join the FIA’s new Young Driver Development Pathway according to reports and I have the details in this week’s Driver Development Roundup. I also have details on how to become a better driver on track, how fit must be to be a racing driver and much more! Becoming a Professional … Read more
The incredible commercial growth of Formula 1 headlines this week’s edition of the Business of Motorsport Roundup. I also have the latest drama from the FIA, this week’s motorsport sponsorship deals and bring you up to date on the most recent motorsport legal developments. All this and much more! Motorsport Industry News Formula 1 As … Read more
