Motorsport offers a unique sponsorship opportunity and this week’s Business of Being a Race Driver explains why. You will also learn why IMSA is the most underpriced platform in motorsport and more. The Business of Racing Sports Marketing: Unlocking New Sponsorships in Motorsports Motorsports offers a unique sponsorship opportunity beyond traditional sports like baseball. Companies … Read more
Rob Smedley has a plan to revolutionize driver development and in this week’s Driver Development Roundup you will find out what it is. You will also get details on the cost to reach F1, inspiration from drivers climbing the driver development ladder and much more! Becoming a Professional Race Driver How Rob Smedley Wants to … Read more
Sports car racing is set for some critical decisions this year that will have serious implications for its future. This is just some of what is covered in this week’s Business of Motorsport Roundup. I also have details on a possible Indian Grand Prix return, the latest sponsorship news and more. Motorsport Industry News Domenicali: … Read more
How professional race drivers use simulators is the focus of this week’s Sim Racing Roundup. You will hear from professional race drivers in F1, IndyCar, sports cars and NASCAR as they take simulator knowledge to the real world. From Sim Racing to the Real Thing How Professional Race Drivers Take Simulator Knowledge To The Real … Read more
Chip Ganassi Racing has joined the Green Sports Alliance and in this edition of the Sustainable Motorsport Roundup you will understand why. I also have details on the first F1 safety provider to earn FIA sustainability recognition and more. Sustainable Motorsport News IndyCar’s Chip Ganassi Racing Goes Green With Green Sports Alliance Chip Ganassi Racing … Read more
This week’s podcast features industry veteran and motorsport sponsorship strategist Silvia Schweiger. We dive into the importance of authenticity, why what you do off-track matters just as much as your performance on it, and much more. Her insights are essential listening, offering a clear perspective on how brands truly evaluate drivers. Key topics we cover: … Read more
The Revolution HyperSport track car has launched, and I have the details in this week’s Racecraft & Race Cars Roundup. I also have details on a new lap time simulation program, an update on the next LMP2 class and much more. Racecraft Tips & Techniques Dynix: Making Lap Time Simulation Work for Drivers, Not Just … Read more
Unlocking ROI (Return On Investment) in motorsport is just one of the topics covered in this week’s Business of Being a Race Driver. I also cover why you need to own your audience and much more! The Business of Racing Unlock Racing ROI: Connecting Sponsors to Motorsport Success Customer race teams face a steep challenge: … Read more
BMW Motorsport has launched a mentorship project for new talent, and I have the details in this week’s Driver Development Roundup. I also have news on development programs at Aston Martin and Porsche, motorsport developments in Kenya and Lithuania plus much more! Becoming a Professional Race Driver BMW M Launches Its “Mentoring Project” at the … Read more
F1’s Gulf cancellations are causing several legal issues, and you will find out what they are in this week’s Business of Motorsport Roundup. I also have details on what’s holding up MotoGP’s “Concorde Agreement,” the latest sponsorship news and more. Motorsport Industry News What the Bahrain and Saudi Cancellations Reveal About How F1’s Money Works … Read more
