Motorsport sponsorship tips, tools and webinars are the focus of this week’s Business of Being a Race Driver. I also have details on a free guide to writing a sponsorship deck, how sponsorship can support promising motorsport talent and much more! How to Write a Sponsorship Pitch Letter Sometimes, all you need is a simple … Read more
Getting inspired to get on the racetrack is what this week’s Driver Development Roundup is all about. From advice on understanding your weaknesses to a free guide with advice on how to start racing, there will be something that will encourage you to hit the track. Read on! Becoming a Professional Race Driver Juncos Hollinger … Read more
Porsche is arguing for sportscar convergence at the top level while its own program faces financial pressure. This is just one of the topics covered in this week’s Business of Motorsport Roundup. I also have news on whether Liberty Media intends to sell F1, two blockbuster motorsport sponsorship deals and much more! Motorsport Industry News … Read more
The Goodwood Revival continues to run on sustainable fuel as the prestigious historic race meeting works to make vintage racing culturally sustainable. I also have details on the sustainability initiatives of Rali Ceredigion, Extreme E’s final lab and more in this week’s Sustainable Motorsport Roundup. Sustainable Motorsport News Widely regarded as one of the world’s … Read more
How sim racing helps when expensive track time is limited is one of the topics covered in this week’s Sim Racing Roundup. You will hear from a sim manufacturer and NASCAR driver making the case. I also have the latest tech reviews, news and much more! From Sim Racing to the Real Thing In a … Read more
This week go inside McLaren’s Project: Endurance customer partnership program in the latest edition of the Racecraft & Race Cars Roundup. I also have more racecraft tips, behind the scenes of a test day and what to do if you get nervous racing. All this and much more! Racecraft Tips & Techniques On-Track In the … Read more
This week I feature more motorsport sponsorship advice you can use on the Business of Being a Race Driver. My hope is that these resources will help you in your quest to live your motorsport dreams. The Business of Racing From the Driver’s Point of View Steffen Schmitter CEO at Sportgeist has created Mastering sponsorship: … Read more
Motorsport is a world of speed, precision, and perfect control — a field where every fraction of a second counts. Yet behind the cockpit’s glass lies much more than just technique and physical strength. It is also the human mind — with its diversity, potential, and unique ways of functioning. Increasingly, we hear about neurodiversity … Read more
A guide to North American driver development programs is just one of the items covered in this week’s Driver Development Roundup. I also have advice for those considering endurance racing, a year-long Formula 4 development program specifically designed for drivers in their final year of karting and much more! Becoming a Professional Race Driver If … Read more
Everyone it seems wants a Formula 1 race and this week in the Business of Motorsport Roundup you will find out who the latest countries are that want in. I also have details on why Fox is so happy with their IndyCar investment, the debut of a new Canadian Indycar race as well as the … Read more
