How PR and media can boost your racing career highlights this week’s Business of Being a Race Driver. You will also find out 3 reasons why a company will sponsor you that aren’t “exposure” as well as what Bell Helmets looks at to be considered for sponsorship. The Business of Racing The video above is … Read more
Motorsport Prospects is thrilled to offer an exciting opportunity for a young driver to compete in the 2025 Formula Winter Series across Portugal and Spain! This dynamic series is the perfect platform for current and aspiring F4 racers to go head-to-head with top international talent, sharpening their skills and gaining valuable experience ahead of the … Read more
You are a race driver so act like one. You will find out what this means in this edition of the Driver Development Roundup. You will also learn how to progress your mental performance, find out about a new driver development program from BMW and learn about a fashion project that contributes to the growth … Read more
F1 sponsors have gone all in at the Las Vegas Grand Prix, and you will get plenty of examples in this week’s Business of Motorsport Roundup. I also cover the latest on the potential future of Liberty Media, why Roger Penske bought the Long Beach Grand Prix and MotoGP’s new look. All this plus the … Read more
The Canadian Grand Prix has been rescheduled to earlier in May for 2026 as part of Formula 1’s switch to a more geography-based calendar and I have the details this week. I also have an article that looks at Formula 1’s influence in the location of COP29, a new podcast from Hansen Motorsport and a … Read more
Lando Norris shares his thoughts on how gaming boosts real-life racing skills in this week’s edition of the Sim Racing Roundup. You will also find more about Max Esterson’s amazing rise from sim racer to F2, the Prodigy Three Championship that places sim racers behind the wheel of Radical race cars in real-life competition and … Read more
The mind of a race driver is just one of the things that is a focus of this week’s Racecraft & Race Cars Roundup. This week you will find out how to deal with nerves and how you can recapture that sense of joy that racing should bring. I also have a few racecraft tips, … Read more
Building long-lasting sponsor partnerships is just one of the topics covered in this week’s edition of The Business of Being a Race Driver. I also have advice on why your social media engagement is stalling, the importance of investing in marketing like you invest in the car as well as details on opportunities to race … Read more
Mazda Motorsports has awarded $500,000 in scholarships for 2025 and in this week’s Driver Development Roundup you will get the details and some hints on how to get there yourself. I also have a ton of scholarship news from around the world, more on Robert Wickens’ journey in breaking barriers and several driver journeys for … Read more
Formula 1 has been rocked by yet more high profile departures and in this week’s Business of Motorsport Roundup you will find out who and why. I also have news on Penske Entertainment purchasing the Long Beach Grand Prix, what’s to come in 2025 for NASCAR and the latest motorsport legal news. All this plus … Read more
