The Lamborghini Temerario Super Trofeo has been unveiled on track, and you will get all the details of the race car in this week’s Racecraft & Race Cars Roundup. I also have details of how FIA driver categorization works, racecraft tips and more! Racecraft Tips & Techniques Explained: How FIA Driver Categorisation Keeps Endurance Racing … Read more
Sponsorship mistakes is just one of the topics in this week’s Business of Being a Race Driver. I also have advice on signing with a motorsport agency and more! The Business of Racing The Biggest Sponsorship Mistake Why do most racing sponsorship decks fail? In this video, David Cook and Alexandro Vielma (@vielmaveloce) explain why … Read more
After karting, parent’s need to chart their child’s journey into cars. In this week’s edition of the Driver Development Roundup, parents will get some advice on what to consider. I also have the inspiration of Alex Zanardi and much more. Becoming a Professional Race Driver What Comes After Karting? An Interactive Parent Workshop Watch a … Read more
The future of Formula One is a big focus of this week’s Business of Motorsport Roundup. From the future of the series in the United States, to Apple’s growth plans on the media side, you will find out what the main players are thinking. All this and much more! Motorsport Industry News The Future of … Read more
The Extreme H World Cup demonstrated the feasibility of using hydrogen as a fuel in motorsport and I have the details in this week’s Sustainable Motorsport Roundup. I also have news on a plant-based race car, Formula E’s Gen4 on track and much more! Sustainable Motorsport News The ‘Lola T70S’ Rebuilds a 1960s Racer With … Read more
Martinius Stenshorne discusses using the sim to learn new tracks in this edition of the Sim Racing Roundup. You will also learn about sim racing rigs and F1 drivers, adjusting your brake pedals and more! From Sim Racing to the Real Thing How to Prepare for a New Track: Sim and Team Preparations Ahead of … Read more
The McLaren MCL-HY GTR track car has been revealed, and I have all the details in this week’s Racecraft & Race Cars Roundup. I also have racecraft tips, a guide to the classes competing in the Nürburgring 24 Hours and more! Racecraft Tips & Techniques What You Can Learn From Slower Drivers Data Samir Abid … Read more
Motorsport sponsorship from F1 to the WEC and all the way down to grassroots racing is the focus of this week’s Business of Being a Race Driver. Dive into analysis and practical advice you can apply directly to your own motorsport career. The Business of Racing Motorsports Sponsorship: The Full Funnel Marketing Model Brands shy … Read more
Pierre Gasly’s desperate search for sponsorship as a developing driver is just one of the features in this week’s Driver Development Roundup. It is a cautionary tale of why deals that seem too good to be true often are. Becoming a Professional Race Driver Pierre Gasly’s Desperate Trip to Uganda to Fund an F1 Dream … Read more
Apple has gone retro in their latest partnership activation with Penske Porsche Motorsport, and I give you a glimpse in this week’s Business of Motorsport Roundup. I also have details on how Formula 1 makes money and much more. Motorsport Industry News What are the Main Revenue Streams in Formula 1? Silvia Schweiger breaks the … Read more
