The South African government has backed the bid by the Kyalami circuit to host the South African Grand Prix, bringing an F1 race that much closer to the African continent. Alongside that news I also have the 2026 IndyCar schedule, a surprise FIA presidential candidate and much more in this week’s Business of Motorsport Roundup.
Overview
- Motorsport Industry News
- South African government backs Kyalami F1 bid
- Epstein optimistic about new USGP deal for COTA
- Protestors take to Madrid streets in opposition to 2026 F1 race
- Where F1 is at with proposed return to V8 engines
- Liberty targets holistic F1 media rights partners amid Apple links
- IndyCar unveils 2026 schedule
- The ‘F1-ification’ of MotoGP misses the point
- Surprise third candidate Laura Villars joins FIA presidential race
- Quick Takes on the Business of Motorsport This Week
- Highlights from the Sustainable Motorsport Roundup
- The Numbers
- Motorsport Law Roundup
- Motorsport Sponsorship, Partnership News and Analysis
- The Business of Running a Race Team
- Team & Manufacturer News
Motorsport Industry News
South African government backs Kyalami F1 bid

The South African government has formally backed a bid to bring Formula 1 back to the country, marking a key step for the Kyalami circuit. The government’s backing of the Kyalami bid as their preferred option does not guarantee F1 will return, and it only provides a slight advantage over the other three competing bids.
Epstein optimistic about new USGP deal for COTA
Talks over a new contract to keep the United States Grand Prix at Circuit of The Americas are progressing, and COTA chairman Bobby Epstein says he is “optimistic” about an agreement. “Conversations are ongoing and I think we’re optimistic,” Epstein said. “I have little doubt that they want to do anything but continue and likewise do we, so that is a pretty good starting point for conversation. But there hasn’t been a sense of urgency on either one of our ends, I don’t think and when it’s time we’ll come to an agreement.”
Protestors take to Madrid streets in opposition to 2026 F1 race
Protestors in Madrid have taken to the streets of the Spanish capital to oppose its plans to host the brand new Formula 1 race in the city. The group, known as ‘Stop Formula 1 Madrid’, protested on Sunday, using the slogan, ‘Our neighbourhood is not a racetrack’, with one protestor quoted as saying: “Only a few have the benefits, everyone has to bear the losses.”
Where F1 is at with proposed return to V8 engines
Motorsport Week takes a look at exactly where Formula 1 is in terms of its proposition to ditch V6 hybrids for a return to the days of the V8. “But we are not in a rush to take a decision today or tomorrow that tomorrow at the factory everybody is focused on 2026.”
Liberty targets holistic F1 media rights partners amid Apple links
Formula One owner Liberty Media is targeting media rights partners that offer more than just broadcasting races, according to the company’s chief executive Derek Chang. “Much like the US, I think this is a holistic sort of view of traditionally what’s been known as your media partner, but I don’t know if it’s necessarily a media partner per se in a classic sense of someone who’s just broadcasting your race. It is someone who can help fans access your content beyond the race.”
IndyCar unveils 2026 schedule

The 2026 IndyCar Series schedule has landed and there are no major surprises to the 17-race calendar. Mexico City didn’t make the cut and Iowa is out but Marshall Pruett argues that the schedule is “filled with a number of improvements that address shortcomings that blighted recent championship runs.”
The ‘F1-ification’ of MotoGP misses the point
Formula 1’s recent strategies, which include elaborate ceremonies and increased commercialization, are now being mirrored by MotoGP, raising concerns about the potential loss of the sport’s unique identity. As MotoGP adapts to new management under Liberty Media, there is a pressing need for it to embrace its distinct character rather than imitate F1, ensuring that the essence of motorcycle racing remains intact.
Surprise third candidate Laura Villars joins FIA presidential race
Laura Villars has announced she has joined the race to be elected FIA president – though she has only 24 hours to meet the first entry deadline. The FIA must once again be the federation of clubs and license holders,” said Villars, an entrepreneur as well as a racing driver. “My ambition is a governance that is more democratic, more transparent, more responsible, and open to women and new generations. I strongly believe that motorsport needs diversity and innovation to keep inspiring younger generations worldwide.”
Quick Takes on the Business of Motorsport This Week

- Carlyle’s F1 Play: Why Private Equity Power Is Racing Deeper Into the Sports Business (Patrick Judge)
- Revolution Race Cars appoints Rapscallion Motorsports as their Gold Certified Dealer for Texas (Revolution)
- MSV Acquires Motorsport News From Kelsey (Daily Sportscar)
- Indian Motorsports Academy: Why motorsport needs more than just drivers (Hindustan Times)
- Nielsen Sports Taking Part in Racers Forum 2025 on September 30 (Racing America)
- 7 NASCAR sponsorship deals that collapsed before making an impact (Sport Skeeda)
- MotoGP continues in Misano until 2031 (BlackBook Motorsport)

- Motorsport Network Unveils Powerhouse Lineup for Autosport Business Exchange New York (Motorsport.com)
- Inside the AI technology delivering championship-winning results (SportsPro)
- Goodwood enters the global luxury experience race (Financial Times)
- Nissan/NMC Announces Cancellation of This Year’s NISMO Festival (Nissan)
- Toyota Skeptical Single Platform Would Spell End of BoP (Sportscar365)
- Stroll’s $68M Aston Martin Boost: Family vs Corporate (Vantage)
- The F1 Influencer Game Has Changed (Esses)
- Coupang Play extend multi-year partnership with Formula 1 to exclusively broadcast Formula 1 in South Korea (Formula 1)
Highlights from the Sustainable Motorsport Roundup

The hydrogen-powered Extreme H World Cup has been announced, and this week’s Sustainable Motorsport Roundup has the details on when and where it will take place. I also have news on the various sustainability initiatives of the Mercedes F1 team, the demise of MotoE and much more.
The Numbers

Max Verstappen returned to the top step of the podium at the Italian GP, earning his first win since May and reigniting momentum for Oracle Red Bull Racing. The victory translated into major digital success according to Blinkfire, with the team ranking #1 in total views across F1 teams over the weekend with 65.4 million views. Red Bull also secured #2 in both engagement and media value, trailing only Ferrari on home soil, where the Tifosi fueled massive online activity.
- NASCAR continues playoff struggles as 1.54m watch Bristol night race on USA Network (BlackBook Motorsport)
Motorsport Law Roundup
FIA overturns Sainz’s F1 Dutch GP penalty after Williams protest

The FIA has overturned the penalty Carlos Sainz received during the Formula 1 Dutch Grand Prix for his collision with Liam Lawson at Turn 1 in Zandvoort following the successful right of review filed by Williams. “The Stewards agree with Williams’ characterisation of the collision as a racing incident,” read the FIA report.
23XI, FRM asking for ruling on NASCAR counterclaim
23XI Racing and Front Row Motorsports are asking for a summary judgment on NASCAR’s counterclaim that alleges the teams conspired for better terms during the charter negotiations. “Summary judgement should be granted now, so that the parties can plan for the December 1, 2025 trial with the knowledge that NASCAR’s baseless counterclaim is not going to distract from the purpose of those proceedings, which is to expose NASCAR’s track record of monopolistic practices and restore competition so that teams, drivers, sponsors and fans all benefit from a sport built for long-term growth.”
NASCAR addresses court case texts in team meeting
During a meeting with team presidents last week, NASCAR President Steve O’Donnell addressed text messages recently released in the sport’s antitrust trial, people familiar with the matter said, underscoring the trickle-down effect the lawsuit is having on industry relations this season.
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Motorsport Sponsorship, Partnership News and Analysis

- McLaren Racing and Jack Daniel’s announce new multi-year partnership (McLaren)
- American Express and MADRING sign a sponsorship agreement for Spanish GP (Auto Racing 1)
- IQ Option Joins Forces With United Autosports – Racing Partner Of McLaren Automotive (Yahoo Finance)
- Yokohama signs on as Extreme E/Extreme H official tire supplier (RACER)
- OnDeck Australia has signed on as an official partner of the 2025 bp Adelaide Grand Final (Broker News)
- Silverstone and BOXPARK agree to partnership (SIG)
- Formula 1 and Pottery Barn Kids and Pottery Barn Teen unveil first home furnishing collaboration (Formula 1)
- Ledger and Alpine F1 Partner in Branded Wallet (Sporting Crypto)

- Cadillac F1 Reaches Multi-Year Sponsorship Deal With Jim Beam
- Cadillac F1 Team asks $55M-$70M annually for title-sponsor rights (Sports Business Journal)
- McLaren announces engine oil giant Motul as official F1 supplier (Motorsport Week)
- Skip Barber Racing and World Series of Golf(R) Announce Two-Year Luxury Sports Series at Gran Reserva (National Law Review)
- Hidden Gems in Sponsorship (Drive Sports Marketing)
- Wheels of Fortune: The Enduring Brand Power of Motorsports (Wasserman)
- Historic Sportscar Racing (HSR) and Downforce Motorsports Announce New Partnership (HSR)
- How Brands Win the Attention War (Vincenzo Landino)
The Business of Running a Race Team
Jared Thomas makes Porsche single-make racing his business

Jared Thomas is no stranger to the challenges around funding a race program, but his approach to that problem sets him apart from many other young drivers in the paddock. “I always tell people it was never the plan to be a business owner,” Thomas said. “It was never the plan to be a professional race car driver. It kind of just all happened. And I think there’s a lot of hard work in there, but you get lucky with right timing, right place as well.” Read more about his journey at the Porsche website here.
Team & Manufacturer News

- Peugeot Hypercar program at the crossroads (RACER)
- Acura Meyer Shank to Continue With Two-Car GTP Effort in 2026 (Sportscar365)
- How F1 partnership with Toyota has been beneficial to Haas (Motorsport Week)
- Rockwell Autosport Development Switches to Hyundai TCR (Sportscar365)
- IGTC Manufacturer Status ‘Definitely on Radar’ for Corvette (Sportscar365)
- Magnus Racing to make IMSA comeback at Petit Le Mans (RACER)
- Cadillac to run F1 2026 operation from Silverstone while US base under construction (Autosport)

- Stellantis realigns Formula E strategy as Citroën replaces Maserati from next season (BlackBook Motorsport)
- Ford Multimatic to Continue in GTD Pro With Two-Car Effort (Sportscar365)
- DXDT Aiming to “Strengthen and Improve” Rather Than Expand (Sportscar365)
- BRT poised for Triple Eight customer deal (SpeedCafe)
- Inside the turnaround that took Campos from F3 backmarkers to champions (Feeder Series)
- Eyeing fresh vision, RFK Racing brings in sports business veteran Bowers to replace Newmark (Sports Business Journal)