Much like one of the articles that I am linking to this week, the business of being a race driver is to be SMART. While that is a specific reference to social media marketing (Specific, Measurable, Achievable, Relevant, Time-Bound), it can also apply to all your off-track brand-building and sponsorship activities. In addition to this, … Read more
Driver fitness when you have limited time is just some of the advice in this week’s Driver Development News & Racecraft Tips & Techniques Roundup as I bring you a home workout routine that you can do when time is of the essence. In addition to driver fitness, I bring you tips and advice on … Read more
Last month, the Japanese Super Formula series unveiled their carbon neutral SF23 race car set to debut in 2023. This is significant as they looked to optimize the use of natural fibre in their body panels and reduce the use of carbon fibre. In addition to this, there were a number of other interesting sustainable … Read more
With Andretti Global and GM subsidiary Cadillac announcing a joint Formula 1 team bid, it looks like there will in fact be new teams in F1 sometime in the near future. While the Andretti/GM announcement puts FIA President Mohammed Ben Sulayem’s announcement that F1 is open to new teams in context, it is not the … Read more
Jann Mardenborough is a true sim racing trailblazer and in this edition of the Sim Racing and Esports News Roundup he talks to me exclusively about transitioning from sim racing to the real thing. In addition to this, I have great features on the Williams Esports team, an amazing sim racing series focused on increasing … Read more
A rare Osella FA IMSA Prototype highlights this week’s selection of Race Cars for Sale in the Motorsport Prospects Marketplace in partnership with Racing Edge. This week I am featuring the following race cars: Osella FA IMSA 2000-1983 In 1983 the Chicago driver, Frank Werner commissioned Enzo Osella a single-seater to be deployed in the … Read more
As we begin a new year, as in years past new racing series are set to debut, this time in Europe and Australia. This week in the Motorsport Series & Track Day News Roundup I bring you details of two new single-seater series, the future of light prototype racing, SRO supporting the new ADAC DTM, … Read more
Networking is the key to success in any business and just as much so in the Business of Being a Race Driver. Whether at a trade show, at the track or even in a social situation, your skill at networking will help determine how successful you are in getting (and keeping) sponsors. This week I … Read more
The concept that fun breeds success may seem to be obvious but then again, you sometimes wonder if racing cars is much fun for some drivers. In the first Driver Development News & Racecraft Tips & Techniques Roundup for 2023, I feature Radical Cup driver Alan Miller in one of my Driver Spotlights. His philosophy … Read more
News that Racers Can Use will be on holiday from December 24th, 2022, until January 2, 2023 while I take some time off with family and friends. If you are curious as to what is to come on Motorsport Prospects in 2023, have a look here for a sneak peek at my plans for a … Read more
