Cultivating a fan base is just part of this week’s Business of Being a Race Driver. I also have two sponsorship-related webinars you can attend, the cost of racing Eurocup-3 and more great advice from the Motorsport Prospects archives.
It’s all here in this week’s edition of The Business of Being a Race Driver.
Charge Sponsorship has announced a free webinar on “Crafting the Perfect Pitch: Tailor Your Sponsorship Deck for Success,” a transformative webinar designed for individuals and organizations aiming to elevate their sponsorship sales strategies.
“Led by Ken Ungar, a sponsorship expert from CHARGE, this session will delve into the art and science of customizing your sponsorship deck to resonate with your prospective sponsors. Ken will share invaluable insights from his sponsorship experience, guiding participants through the critical steps of analyzing a prospect’s needs, interests, and goals to craft a compelling, personalized pitch that stands out. Whether you’re new to sponsorships or looking to refine your approach, this webinar will equip you with the tools and techniques to create impactful, persuasive proposals that open doors and foster meaningful partnerships.”
You can register to attend here.
Charge Sponsorship has put together a video on cultivating a fan base. “Cultivating a fan base requires leveraging the fans’ emotional connection to a sport. Veteran sponsorship consultant and sports marketer Ken Ungar offers some thoughts about the process.”
The African American Automotive Association (AAAA) is hosting a free webinar for members (and $100.00 for non-members) on landing sponsorships, brand building and social media engagement.
“We are thrilled to extend to you an exclusive invitation to our upcoming Face-to-Face online seminar, featuring none other than AJ Ware from Richard Petty Motorsports. With a distinguished career spanning over two decades in motorsports marketing, AJ brings a wealth of knowledge from his extensive work with elite racing series & drivers from NASCAR, NHRA, IHRA, and IMSA. This is a rare opportunity to dive deep into the world of motorsports marketing with a seasoned expert. AJ’s insights into building a magnetic brand image, navigating the entry into motorsports, and identifying current trends are invaluable. Whether you’re a budding professional in the industry or an established name looking to refine your approach, AJ’s guidance can illuminate the path to success.
Full details and how to register can be found here.
If you are new to News Racers Can Use here at Motorsport Prospects and specifically my Business of Being a Race Driver column, you may have missed some incredible content that I have curated from the most knowledgeable motorsport professionals covering motorsport marketing and sponsorship.
Here are yet more articles for you to review that you may have overlooked. I have been featuring highlights from the Business of Being a Race Driver column every week as this information is still effective and valuable. As they say, knowledge is power!
- Introducing Road to Racing Canada
- Sponsorship Deck Tips
- Why You Fail to Get Sponsorship
- Getting Sponsorship as You Climb the Motorsport Ladder
The Costs of Racing
Eurocup-3 is quietly shaking up the Formula Regional market, but exactly how successful has the series been since its inauguration? Feeder does an in-depth look at the series including details on budget requirements.
“Eurocup-3 was received by some as a Spanish version of England’s GB3 Championship, and in some ways, it is. Both series have visits scheduled to international circuits, support from to a lower series and plans to move up drivers within a national ladder.”
Author: Mark Boudreau
Mark is the publisher of Motorsport Prospects. As a lawyer, he applies his legal background and research skills to assist race drivers by showcasing the resources they need to make their motorsport careers happen.
