Mark Boudreau

From Sim Racing to Lamborghini Super Trofeo

Glenn McGee

This week in the Sim Racing Roundup you will learn about the racing journey of Glenn McGee who went from sim racing to racing in the real-world Lamborghini Super Trofeo championship. You will also learn about why Racing Prodigy is developing what they call their “e2Real” sports league, Max Verstappen’s plans to turn sim racers … Read more

Making the Most Out of a Test Day & More Racecraft Tips

Radical on track

This week in the Racecraft and Race Cars Roundup you will learn how to make the most out of a test day. You will also get tips on racing on the rain and more. In Race Series news you will learn about the fallout from the Dubai 24 Hours date change, the path to the … Read more

The Science of Telling Your Story

Tell Your Story

As we start out 2024 in my regular Business of Being a Race Driver Roundup, the science of telling your story is a particular highlight this week. I also look back at more great articles from 2023 and provide you with some general motorsport marketing information on motorsport partnerships. 2024 will also see some brand-new … Read more

The First Driver Development Roundup of 2024!

Racing Prodigy Week

As we kick off 2024, the first Driver Development Roundup of the year is packed full of helpful information for the junior or aspiring race driver. This week I bring you details of why Racing Prodigy is developing what they call their “e2Real” sports league, details of the 14 available SCCA Women on Track scholarships, … Read more

Happy Holidays!

Happy Holidays!

News that Racers Can Use will be on holiday from December 23rd, 2023, until January 2, 2024 as I take some time off to spend time with family and friends. Thank you for all your support, comments, and suggestions. I would like to take this time to wish you all a happy, healthy, and safe … Read more

Honda Consolidates Its Motorsport Operations

Honda Racing USA

As Honda finalizes its rebranding of Honda Performance Development, the announcement that it will be involved in the development of the next Honda F1 engine may cause IndyCar even more reason for concern. It is all part of the Business of Motorsport this week. I also have a look at who really made money from … Read more

Getting to the Track Sustainably with a Gorgeous Genesis Concept

Gran Berlinetta Coupe Vision Gran Turismo concept

Getting to the Track Sustainably is my monthly column on developments in sustainable transportation that could have some application to motorsport. Since most carbon emissions come from logistics and transportation, this topic is of utmost importance as motorsport works to make itself more sustainable. Here are some articles you may find of interest. This week … Read more

Extreme H Completes Shakedown of Its Hydrogen Prototype

Extreme H

In a significant move for hydrogen in motorsport, Extreme H has completed the shakedown of its hydrogen prototype race car and I have details. You will also learn about how hydrogen may fit into F1’s future, the third car for the new all-electric STCC and how Formula Regional Oceania is now powered by synthetic fuels. … Read more

Leveraging Partnerships for Real-World Racing Success

Super GT

This week you will learn how content creator Super GT leveraged partnerships to help him transition from sim racing to the real thing. You will also get a tour of the esports arena at PRI, learn how F1 use virtual 3rd cars and much more. It is all in this week’s edition of the Sim … Read more

Mazda MX-5 Cup Overview & More

Mazda MX-5 Cup

The Mazda MX-5 Cup is one of the most successful, single-make development race series on the planet. This week you will find out why it could be your “enabler of dreams.” I also have a bunch of racecraft tips, series news and what is it like to drive the Ligier JS P320 LMP3 race car. … Read more

Getting Press Coverage

Press Release

Getting your story out there is an important part of the brand marketing you will need as part of your sponsorship acquisition efforts. This week you will learn about how to get press coverage as a racing driver. In addition to this you will get some cautious advice on affiliate marketing, an attempt to find … Read more

Honda Issues IndyCar Ultimatum

Honda IndyCar

This week Honda has issued an ultimatum to IndyCar that if costs are not reduced, they will leave the series after 2026. It’s all part of this week’s Business of Motorsport. I also have the latest drama between the FIA and FOM, why IMSA GTP has been such a success and the impact of NASCAR’s … Read more

Sustainable Motorsport and its Open-Ended Future

Brink Motorsport

This week you will find many examples of sustainable motorsport’s open-ended future, from hydrogen to battery electric to sustainable eFuels and carbon offsets. In addition to the future, you will learn about what is happening right now. How about turning a Tesla Model 3 into a competitive racer? Or a racing series that is carbon … Read more

Don’t Use F1 TV Graphics for Racecraft Advice

F1 TV Graphics

This week you will find out why you should not use F1 TV graphics for racecraft advice. You will also learn some more braking and shifting techniques, go behind the scenes of the 6 Hours of Monza and learn about the debut of a new Formula 4 series in the Middle East. All this and … Read more

Motorsport Sponsorship Mistakes to Avoid

Making a mistake

This week you are going to learn what motorsport sponsorship mistakes to avoid as you pursue The Business of Being a Race Driver. You will also learn the top 7 mistakes young race car drivers should avoid, a guide for business’s interested in sponsoring women’s sports and a definitive guide to motorsport marketing. All this … Read more

So You Want to Become a Racing Driver

So you want to be a racing driver

So, you want to become a racing driver. It’s expensive, a lot of hard work and there is no guarantee of success. This week in the Driver Development Roundup you will find some advice on how to get going. In addition to this, you will learn how to deal with tough times in your racing … Read more