Mark Boudreau 
This week in The Business of Being a Race Driver I focus on the importance of building B2B relationships in your sponsorship acquisition plans. Remember that is not so much what you can get from a sponsor that will entice them to become a partner, but what their business can get from the relationship. I … Read more
This week in Racecraft & Driver Development News, Tips & Techniques I have tips on training your reflexes and your brain for optimum performance, how to know you are driving at the limit, a driver development program for Australian and New Zealand young drivers, the challenges of racing in LMP3 and more. Racecraft Tips & … Read more
A lot of cool stuff in this week’s Last Lap including reviews of the Porsche GT4 RS and Radical Rapture, historic racing highlights from Mugello 2022, touring the Italian, French and Swiss Alps in classic race cars, Lamborghini’s in the Scottish Highlands, where to drive an F1 car and more. Happy Sunday! Best Sounding Car … Read more
This week’s Sustainable Motorsport Round-Up covers everything once again from two wheels to four including Super Formula, the upcoming FIM E-Xplorer World Cup, Nitro Rallycross, MotoE, ERA Championship, Play and Drive’s Formula 4e prototype, Formula E, and some pretty awesome sustainable motorsport tech. Series News Super Formula kicked off its next-generation development test program last … Read more
This week in the Business of Motorsport I have another full slate of business news from the always fascinating world of motorsport. From Formula 1’s attempt to entice Audi and Porsche while dealing with increasing freight costs to Indycar’s focus on ovals and against international races, it’s all here. I also bring you news from … Read more
This week in Sim Racing and Esports News I bring you details of the brand-new Lamborghini esports team, a list of Porsche cars you can race in Gran Turismo 7, the debate over which is a better training ground, karts or sim racing and another driver making the transition from sim racing to the real … Read more
The Motorsport Prospects Marketplace was created in partnership with Racing Edge to offer a wide variety of race and road cars for sale from prestigious dealers around the world. Every week I bring you a variety of cars from their constantly expanding selection that catch my eye with information on how you may purchase any … Read more
This week in Motorsport Series news I look at developments in Touring Cars, Porsche Carrera Cup Australia, the brand-new GR Cup in North America, Formula Regional European Championship, SCCA Solo National and more. The Toyota Corolla GRS and Fiat Tipo TCR cars are undergoing the official TCR homologation procedure in order to be certified by … Read more
Every week in the Sustainable Motorsport Round-Up I highlight the incredibly exciting developments that are occurring daily to bring sustainability to motorsport. What always makes me smile is that those involved in these sustainability developments are motorsport people through and through. They look at sustainability as a problem to solve but still maintain that which … Read more
This week on The Business of Being a Race Driver I bring you news on some great resources and tips related to sponsorship acquisition, branding and more. Sponsorship and Marketing The Wulff Media Group is preparing to make available their How to Land Sponsors in 2022: An Introductory Guide. If you are interested in getting … Read more
This week’s Racecraft & Driver Development News, Tips & Techniques is full of great advice and techniques on improving your racecraft on the track as well as your driver development plans as you pursue your motorsport goals. For Racecraft I have everything from whether karting or sim racing is the best training ground for racing, … Read more
As you hopefully relax on your Sunday, the Last Lap presents to you some motorsport fun that you can enjoy. In this edition find out how you can own a classic Martini Lancia race car, examine the new Lotus electric SUV, lust after the new Bugatti Centodieci, visit the home of Lotus and more. Enjoy! … Read more
This week in the Sustainable Motorsport Round-Up I bring you developments from MotoE, Formula E, electric rallying, video of some cool electric karts, sustainable motorsport tech developments, and my semi-regular feature on getting to the track sustainably. All this plus how you can register for the upcoming Green Racing Virtual Summit and more. Series News … Read more
This week in the Business of Motorsport I look at some of the major developments in the business of Formula One, highlight some of the latest motorsport sponsorship partnerships, bring you some general motorsport industry news and take a look at three teams and how their plans for 2022 and beyond are progressing. Formula 1 … Read more
This week on Sim Racing and Esports News I bring you more competitions you can get involved in, an incredible opportunity to support disabled sim racers in making the transition to real world racing, two examples of drivers making the move from sim racing to real world racing and more. The opportunities with sim racing … Read more
The Motorsport Prospects Marketplace was created in partnership with Racing Edge to offer a wide variety of race and road cars for sale from prestigious dealers around the world. Every week I bring you a variety of cars from their constantly expanding selection that catch my eye with information on how you may purchase any … Read more
This week in Motorsport Series News I look at some WEC developments with BMW and Vanwall (yes you read that right!), details on the 2022 SCCA Runoffs, a new Ginetta North American series, GT4 European Series regulation changes and more. BMW is investigating an expansion of its LMDh program for 2024 that could see the … Read more
This week in the Business of Being a Race Driver, I bring you more fantastic resources to help you in your sponsorship acquisition efforts. Racing Mentor has completely updated their Big Guide to Motorsport Sponsorship, Megan Lingner brings you some important social media tips and I discuss some important considerations you should keep in mind … Read more
This week on Racecraft & Driver Development News, Tips & Techniques I have some great racecraft tips and techniques related to how to drive fast consistently, why you need a personal coach and mastering driver self-critique. I also have driver development news including a date for the Team Canada Scholarship Shootout, a NASCAR driver development … Read more
As you prepare for today’s Grand Prix, sit back and relax with your coffee or tea and enjoy this week’s Last Lap. Today I have video of a Hennessey Venom F5 tested to 271.6 MPH, registration details for Velocity Invitational 2022, details on this year’s Lime Rock Historic Festival, news on the new Mercedes-AMG GT … Read more
