How the paddock is the new boardroom is the focus in this week’s Business of Being a Race Driver. You will understand why the paddock is a great place to build meaningful business relationships and how to go about it. The Business of Racing The Grid Is the New Boardroom: How Motorsports Creates High-Value Business … Read more
How mental performance can change a career is just one of the topics covered in this week’s Driver Development Roundup. I also have details on a female driver shootout, what it’s like to try to become a professional race car driver and much more! Becoming a Professional Race Driver How to Win in Life & … Read more
The Las Vegas Grand Prix takes place this weekend and amidst a tourism slump, the race hopes to be a positive tourism note and you will find out why in this week’s Business of Motorsport Roundup. I also have news on Felipe Massa’s trial, insight from Zak Brown and more. Motorsport Industry News Las Vegas … Read more
The DGR-Lola Concept is a bold motorsport vision, and I have all the details in this week’s Sustainable Motorsport Roundup. I also have news on Porsche’s new Formula E team, hydrogen in motorsport and much more! Sustainable Motorsport News The Bold Motorsport Vision of the DGR-Lola Concept Lucas di Grassi has teamed up with Lola, … Read more
How a driver went from sim racing to winning the recent Feed Racing Scholarship is one of the topics covered in this week’s Sim Racing Roundup. I also have news on how sim racing can help you race the Nordschleife and much more! From Sim Racing to the Real Thing Software Developer Turned French F4 … Read more
AE Victory Racing has opened applications for their 2026 Female Driver Development Program, and I have the details in this week’s Racecraft & Race Cars Roundup. I also have racecraft tips, 2026 series news and more! Racecraft Tips & Techniques Mika Häkkinen on Rivalries, Crashes and No Safety Episode 377 of the High Performance Podcast … Read more
Introduction Motorsport is entering a new strategic era, one that will no longer be defined by horsepower, but by human consciousness. For decades, the Formula driver has been engineered, trained, and evaluated through one primary lens: technical execution under extreme physical and aerodynamic constraints. However, the race for performance is shifting to a new frontier, … Read more
This week’s Business of Being a Race Driver shares advice on branding, social media, and motorsport sponsorship tips. Whether you’re starting out or aiming for the next level, these insights can help you strengthen your presence both on and off the track. The Business of Racing Turn Fan Engagement into Motorsport Sponsorship Success In this … Read more
Lead Simulator Consultant David Desjardins of Vthrotl Simulators has put together a Beginner’s Guide to Sim Racing Rigs which has been published in installments over the last few weeks. In this final installment, David looks at High-End Sim Racing Rigs. You can see the previous guides to entry-level rigs and mid-level rigs here and here. … Read more
How the Porsche Junior Shootout boosts motorsport careers is just part of what is covered in this week’s Driver Development Roundup. I also have details on the first FIA F4 World Cup, advice for success and much more! Becoming a Professional Race Driver Why the Best Succeed While Everyone Else Quits In the video above, … Read more
