Motorsport sponsorship from F1 to the WEC and all the way down to grassroots racing is the focus of this week’s Business of Being a Race Driver. Dive into analysis and practical advice you can apply directly to your own motorsport career. The Business of Racing Motorsports Sponsorship: The Full Funnel Marketing Model Brands shy … Read more
Pierre Gasly’s desperate search for sponsorship as a developing driver is just one of the features in this week’s Driver Development Roundup. It is a cautionary tale of why deals that seem too good to be true often are. Becoming a Professional Race Driver Pierre Gasly’s Desperate Trip to Uganda to Fund an F1 Dream … Read more
Apple has gone retro in their latest partnership activation with Penske Porsche Motorsport, and I give you a glimpse in this week’s Business of Motorsport Roundup. I also have details on how Formula 1 makes money and much more. Motorsport Industry News What are the Main Revenue Streams in Formula 1? Silvia Schweiger breaks the … Read more
The Porsche Esports Supercup is promoting using its esports competition as a pathway to real-world motorsport and you will find out how in this edition of the Sim Racing Roundup. From Sim Racing to the Real Thing Porsche Esports Supercup Becomes a Gateway to Real-World Motorsport A focus on talent development, a multi-stage selection process, … Read more
The future of Formula E is just some of what is discussed in this week’s Sustainable Motorsport Roundup. I also have details on Envision Racing’s new livery and much more! Sustainable Motorsport News Envision Racing Unveils New livery to Drive Sundarbans Restoration Envision Racing has unveiled a new livery for its Formula E cars, using … Read more
This week’s podcast features industry veteran and CEO of motorsport engineering solutions provider Race On, Franco Chiocchetti. We discuss the importance of working with true motorsport professionals, why working with them is much like compounding interest, and much more. His insights on working with trusted motorsport professionals is important advice for any racing driver. Key … Read more
McLaren Racing has revealed the names of their upcoming hypercar and track cars, and I have the details in this week’s Racecraft & Race Cars Roundup. All this plus Charles Leclerc’s pre-race prep and more! Racecraft Tips & Techniques First Race Weekend in the Porsche Endurance Challenge Daniel Morad: “We had this weekend under control… … Read more
Why a race driver is also a CEO is just some of what you will learn in this week’s edition of the Business of Being a Race Driver. I also have details on the cost of racing sponsorship and how to network. All this and much more! The Business of Racing Bottom-Up Branding (ft. Troy … Read more
F1 Academy has completed three seasons so far. As is enters its fourth, you will learn where the series is on its driver development path in this week’s Driver Development Roundup. All this and much more! Becoming a Professional Race Driver Four Years in, Formula 1 Finds Progress On and Off track with F1 Academy … Read more
Formula 1 engine politics is just one of the topics in this week’s Business of Motorsport Roundup. I also have details on Korea and India’s F1 plans, the return of Apple sponsorship in motorsport and more. Motorsport Industry News Formula 1 Engine Politics It’s ironic that, amongst all the controversy and regulation changes related to … Read more
