Social media tips for the race driver is just some of what you will find in this week’s Business of Being a Race Driver. I also have tips on using AI to help with sponsorship research and much more. The Business of Racing Beat the Algorithm Are you tired of posting into a void and … Read more
The quality of a coaching intervention depends on whether it matches the phase of preparation it lands in. Framing High-performance driver preparation is a phase-dependent process. Coaching input, setup variation, simulator configuration, and performance evaluation all change function according to the objective of the session. The same intervention that improves learning during development can impose … Read more
A Macau Grand Prix opportunity awaits drivers competing in the Castrol Toyota Formula Regional Oceania Trophy and I have the details in this week’s Driver Development Roundup. I also have news for Estonian rally drivers, how Iron Dames is changing motorsport and more. Becoming a Professional Race Driver Toyota Gazoo Racing NZ Offers Biggest Ever … Read more
NASCAR is looking beyond business as usual as their recent race at an American naval base demonstrates, and this week’s Business of Motorsport Roundup has details on what could be next. I also have the latest motorsport legal news, F1’s potential return to India and more. Motorsport Industry News Apple Removes F1 Paywall for Austrian … Read more
Kimi Antonelli headlines this week’s Sim Racing Roundup with a look at his new sim rig and all the details behind it. You’ll also get a great behind-the-scenes look at Cadillac’s Formula 1 simulator with Valtteri Bottas, plus plenty more sim racing news and insights. From Sim Racing to the Real Thing Kimi Antonelli’s New … Read more
Hydrogen motorsport hit the track at this year’s edition of the 24 Hours of Le Mans, and I have the details (plus video) on this week’s Sustainable Motorsport Roundup. I also have details on Formula E’s Gen4 calendar, sustainability in GT3 and more. Sustainable Motorsport News Hydrogen Hits the Track at Le Mans This year’s … Read more
On this week’s podcast, motorsport industry veteran Jim Bowie explains why drivers need a fundamental mindset shift when it comes to securing sponsorship. From the power of B2B partnerships to identifying the right prospects and leveraging AI-driven research, Jim shares practical insights that can help drivers build more effective sponsorship programs. Additional Resources Mentioned: Listen … Read more
Entries for the 2026 FIA GT World Cup Entries are now open, and I have the details on this and their new Silver Cup in this week’s Racecraft & Race Cars Roundup. I also have tips on winning at Le Mans, why mental performance coaching is so important for race drivers and much more! Racecraft … Read more
It is time to start preparing for 2027 and this week’s Business of Being a Race Driver will explain why. I also have a webinar you should attend (hint it happens today), bottom-up branding explained and much more. The Business of Racing Bottom-Up Branding Tired of being told your program isn’t “big enough” for a … Read more
In Part 2 of her 2-part series, Maja Czarzasty-Zybert looks at why the emotional state of parents silently shapes young drivers’ performance and why motorsport still ignores it. Here Maya looks at ADHD families in motorsport, why motorsport needs family-centered performance systems and offers an optimistic outlook for the future. You can read Part 1 … Read more
