Rebuilding your self-belief, especially when things go wrong, is critical to your success as a race driver. This week on the Racecraft & Race Cars Roundup I cover this and more. In addition to advice on rebuilding your self-belief you will find more helpful racecraft tips, advice on how to measure for a race helmet … Read more
Five emerging sponsorship categories are part of this week’s Business of Being a Race Driver as the idea of thinking ahead can make the difference between landing a sponsor or not. I also feature a motorsport sponsorship masterclass, tips on building your brand and how one race driver used social media to advance her racing … Read more
The Driver’s Eye is onboard the #9 Graff Racing Ligier JS P320 – Nissan (Eric Trouillet, Sebastien Page and Belen Garcia) around the Yas Marina Circuit!
This week I bring you a Gran Turismo film review you should pay attention to. Hint, it’s not just about the move but about race driver development. Continuing with the Gran Turismo theme, you will also get some great tips on using sim racing to prepare for racing in real life, the latest candidates for … Read more
Felipe Massa has reportedly taken the first step in potential legal action against Formula 1 and the FIA over the outcome of the 2008 world championship. How this will play out is anybody’s guess, but it is part of the Business of Motorsport this week. I also look at how the Las Vegas Grand Prix … Read more
Stella McCartney has faced many of the same challenges in the fashion industry as motorsport faces and this week, I look at the sustainability lessons motorsport can learn from her experience. In addition to this I look at suggestions on how electric motorsport can attract a bigger audience, sustainable race fuels and the technology behind … Read more
Tips on becoming a mentally strong sim racer are just part of what you will find in this week’s Sim Racing Roundup. In addition to mental toughness, you will learn about Formula E’s approach to esports, why Formula E racer Dan Ticktum thinks that a sim racer will soon be on the Formula E grid … Read more
This week you will find out how to work out like F1 driver Pierre Gasly as I once more bring you more helpful racecraft tips and advice. Aside from workout tips from Pierre Gasly and racecraft tips from people like Ross Bentley and Andrew Pinkerton you will learn more about Spec MX-5, the new Pratt … Read more
Motorsport sponsorship tips and tricks dominate this week’s edition of The Business of Being a Race Driver. I also have motorsport marketing advice, how sports analytics can help with sponsorship valuation and a sobering discussion from an ex-racer on the real costs of racing. All this and more in this week’s edition of The Business … Read more
The Driver’s Eye is on Suellio Almeida as he races a Formula Inter F4 car around the road track at Homestead Miami Speedway.
