Formula 1 has placed number nine in the list of top fifty brands of 2025, and I have the details in this week’s Business of Motorsport Roundup. I also have details on the Alex Palou vs McLaren lawsuit, a surprising addition to the FIA presidential candidate list and much more. Motorsport Industry News Formula 1 … Read more
Marco Signoretti’s motorsport sponsorship journey is just one of the topics covered in this week’s Business of Being a Race Driver. I also have details on a free motorsport sponsorship webinar to attend, an insight into ultra-high-net worth individuals and much more. The Business of Racing Sponsorship Starts Marco Signoretti’s Racing Success BNN Bloomberg profiles … Read more
Formula 3 has announced a one-million Euro prize fund and in this week’s Driver Development Roundup I have all the details. You will also hear from a driver explaining why the Mazda MX-5 Cup is such a good series for young drivers, details on the Feed Racing 2026 shootout and much more! Becoming a Professional … Read more
Felipe Massa is undaunted as he pursues his $82M “Crashgate” lawsuit and you will find out why in this week’s Business of Motorsport Roundup. I also have details on the F1 rule tweak for 2026 affecting the cost cap, the impact of Liberty Media’s MotoGP deal and much more! Motorsport Industry News FIA Reveal ‘Concessions’ … Read more
Racing on a shoestring budget is a question that resonates with many aspiring drivers, and this week’s edition of The Business of Being A Race Driver dives deep into this crucial topic. Get ready for fresh, realistic insights that could change your approach to funding your racing dreams! Plus, discover the essential web page every … Read more
The F1 Academy has completed its first all-rookie test and this week’s Driver Development Roundup has the details. I also have details on a free New Zealand driver development program and why being a race driver is not just about money plus much more! Becoming a Professional Race Driver F1 Academy Rookie Test: The Latest … Read more
The South African government has backed the bid by the Kyalami circuit to host the South African Grand Prix, bringing an F1 race that much closer to the African continent. Alongside that news I also have the 2026 IndyCar schedule, a surprise FIA presidential candidate and much more in this week’s Business of Motorsport Roundup. … Read more
Introduction: The Importance of Sponsor Engagement In today’s competitive environment, having a standout web page is crucial for attracting sponsors. Most drivers don’t miss out on sponsors because of performance — potential sponsors don’t engage them because they never show how the potential partnership could work on their web page. Understanding the Disconnect: Why Performance … Read more
Motorsport sponsorship tips, tools and webinars are the focus of this week’s Business of Being a Race Driver. I also have details on a free guide to writing a sponsorship deck, how sponsorship can support promising motorsport talent and much more! How to Write a Sponsorship Pitch Letter Sometimes, all you need is a simple … Read more
This week I feature more motorsport sponsorship advice you can use on the Business of Being a Race Driver. My hope is that these resources will help you in your quest to live your motorsport dreams. The Business of Racing From the Driver’s Point of View Steffen Schmitter CEO at Sportgeist has created Mastering sponsorship: … Read more
The rising costs of racing is one of the topics covered in this week’s Business of Being a Race Driver. I also have insights on motorsport sponsorship from a current race driver, why one press release won’t make you a star overnight and more! The Business of Racing In a recent Women in Motorsports Network … Read more
What the media actually want from a race driver is one of the topics covered in this week’s Business of Being a Race Driver. You will also get advice on what to do if you feel you are too old to make it to F1, the brand power of motorsport and more. The Business of … Read more
How to build your personal brand in motorsport is just one of the topics covered in this week’s The Business of Being a Race Driver. I also have advice on the importance of knowing how to sell, how sim racing brands are accelerating real-world motorsport careers and how this applies to you and much more! … Read more
The sim racing world isn’t just a playground for casual gamers anymore. It is a true launchpad for real-world partnerships, sponsorships, and even racing careers. What started with custom rigs in bedrooms has evolved into a proving ground backed by serious hardware brands with a vested interest in the future of motorsport. Names like Fanatec, … Read more
Getting started with motorsport sponsorship is the topic of a webinar that you can attend this month and you will find the details in this week’s Business of Being a Race Driver. You will also understand the importance of proving your worth and why customer racing is the next big thing in motorsport sponsorship. The … Read more
Fox has bought into IndyCar as they have announced a one-third investment in Penske Entertainment. What this means is discussed in this week’s Business of Motorsport Roundup. I also have news of interest in a revived Turkish Grand Prix, NASCAR’s Chicago plans and the latest motorsport deals and partnerships. Motorsport Industry News IndyCar Penske Entertainment … Read more
Race drivers, it is time to rise to the challenge and do what you must do to get noticed on and off the track. This week’s Business of Being a Race Driver will tell you why this is so important. The Business of Racing From the Driver’s Point of View In the video above, Enzo … Read more
Formula 1 has revealed impressive growth statistics for the series and this week’s second Business of Motorsport Roundup has the numbers. I also have details on NASCAR’s race on a naval base, Tim Mayer’s “impact manifesto” and how Motor racing dominates automotive sponsorship spend across the Americas in 2025, according to new data. Motorsport Industry … Read more
Be the minority. That is just some of the advice you will get in this week’s Business of Being a Race Driver. While others are talking about the latest TV, movies or gossip, you are the one in the office focused on your racing career, making things happen. The Business of Racing In the video … Read more
Apple is looking to increase its F1 relationship in 2026 by winning American broadcast rights and this week’s Business of Motorsport Roundup has the details. I also have news on NASCAR’s move to Southern California, the FIA presidential candidacy of Tim Mayer and the latest motorsport legal news. All this and much more! Motorsport Industry … Read more
