Shift Up Now sponsorship grant applications are now open for 2026 and in this week’s Driver Development Roundup you will find out how to apply. I also have details on career changing opportunities that are up for grabs with the expanded SRO GT Academy and much more! Becoming a Professional Race Driver It’s OK to … Read more
Getting that first motorsport sponsor is key and this week on The Business of Being a Race Driver you will get advice from pros that have been there. You will also learn why legal advice is important before signing a contract plus more motorsport sponsorship advice! The Business of Racing Finding Your First Sponsor Sponsors … Read more
Audi has launched a driver development program and in this week’s Driver Development Roundup you will find out why. I also have advice on the mindset you need to achieve your goals, why quitting is not an option and more! Becoming a Professional Race Driver The Mindset Needed When Going for Your Goals The ‘Superpower’ … Read more
Apple is preparing a sweeping overhaul of how Formula 1 is presented to U.S. audiences, using the full weight of its ecosystem to deliver a more immersive, technology-driven viewing experience and this week’s Business of Motorsport Roundup has the details. I also have comprehensive motorsport legal analysis, the latest sponsorship deals and much more. Motorsport … Read more
Christian Rasmussen is working to pay off a 7-figure debt incurred in his motorsport journey to IndyCar and you will learn how he got there in this week’s Business of Being a Race Driver. I also have tips on getting motorsport sponsorship and more! The Business of Racing Curious How ProCharger Chooses Its Partners? Applications … Read more
More Than Equal continues to shape its future with its Driver Development Program welcoming new talent this week. You’ll find all the details in the latest Driver Development Roundup, along with Enzo Mucci’s thoughts on what it truly means to be “outstanding,” why Alex Wurz’s sons are racing in Japan, and much more from the … Read more
Here is more motorsport sponsorship advice to start off 2026 in this edition of the Business of Being a Race Driver. You will learn about the difference between sponsorship decks and proposals, the power of polite persistence and more! For Sponsorship Hunters The January 15th Paradox The Drive Line Agency describes a phenomena known as … Read more
IMSA Diverse Driver Development Scholarship applications are now open for 2027-28 and I have the details on how you can apply in this week’s Driver Development Roundup. You will also understand the power of polite persistence and more! Becoming a Professional Race Driver Be An Intelligent Driver The Power of Polite Persistence In this premiere … Read more
Steve Phelps is out as NASCAR commissioner, reportedly a consequence of the fallout from a turbulent anti-trust trial. In the first Business of Motorsport Roundup of 2026, you will find out what led to his departure, explore the surge in F1 team valuations, unpack the latest motorsport legal developments, and cover plenty more shaping the … Read more
In this episode of the Motorsport Prospects Podcast, I speak with renowned driver coach Ross Bentley of Speed Secrets where we discuss: In addition, since I forgot to ask Ross what his favourite racetrack was, I followed up with him after the recording and, as he could not pick just one, these were his picks: … Read more
Are you market ready? In this week’s Business of Being a Race Driver you will learn about a tool that will help you determine where you stand. I also have advice on exchanging services for sponsorship, building strong brand partnerships and more! The Business of Racing How About Exchanging Services for Sponsorship? Why Signing an … Read more
Stand out in 2026! That’s just some of the advice you will get in this first Driver Development Roundup of 2026. You will also learn how “gentleman drivers” pick their pro co-drivers, why extending F1 Academy’s 2-year rule may be counterproductive and much more! Becoming a Professional Race Driver You Need to Stand Out! The … Read more
What’s your elevator pitch? If you don’t have one, or don’t know what one is, this week’s Business of Being a Race Driver will explain. I also have more motorsport sponsorship tips and advice! What’s Your Elevator Pitch? Is Your 2025 Budget Based on Hope or Data? The Drive Line Agency explains why your racing … Read more
The BMW M Racing Academy has announced their class of 2026, and I have the details of the winners and the program itself in this edition of the Driver Development Roundup. I also have tips on achieving success, Formula Global Shootout Program and more! Becoming a Professional Race Driver Success is a One Step At … Read more
NASCAR has reached a mid-trial settlement in its antitrust case with the 23XI and Front Row teams. In this edition of the Business of Motorsport Roundup, I share some analysis and my thoughts on the outcome. You’ll also find details on Formula 1 driver salaries, the growing interest in the 24 Hours of Daytona, and … Read more
Over the past few weeks, I’ve had the privilege of recording some incredible conversations with a diverse group of motorsport professionals. Each guest shares valuable insights and hard-earned wisdom designed to help both current and aspiring race drivers navigate their path in the sport. I can’t wait for you to hear these episodes — the … Read more
The PRI Show is hosting a seminar on Sponsorship 101, and I have the details in this week’s Business of Being a Race Driver. I also have tips on building your brand, sponsorship lessons from Formula 1 and more! The Business of Racing Build Your Brand, Make Yourself Valuable Sponsorship Lessons from Formula 1 Racing … Read more
Porsche Motorsport North America has announced the details of the popular Porsche Junior and Female Driver development programs for the 2026 seasons. and I have all the details in this week’s Driver Development Roundup. I also have tips on visualizing your goal, the path Arvid Lindblad took to F1 and much more! Becoming a Professional … Read more
The NASCAR trial challenging their charter system by two team owners began this week and I have the details in today’s Business of Motorsport Roundup. I also have details on the economics of running an IndyCar team, the latest motorsport sponsorship deals and much more! Motorsport Industry News IndyCar Delays New Chassis to 2028 IndyCar … Read more
Motorsport budgets are just one of the things covered in this week’s Business of Being a Race Driver. I also have advice on getting a contract, sponsorship inspiration from the Lionesses and much more! The Business of Racing What It Takes to Get a Contract On-Demand Access to the Sponsorship Success Method Charge Sponsorship is … Read more
