Where to find sponsors is the topic of a free webinar and in this week’s Business of Being a Race Driver you will find out where you can sign up for it. You will also learn why you need a website and how you need to be less emotionally driven. The Business of Racing From … Read more
How F1 makes money is one of the topics covered in this week’s Business of Motorsport Roundup. Not only will you learn how F1 makes money, but you will also get an update on all the latest motorsport sponsorship deals, legal news and calendar updates plus much more! Motorsport Industry News Formula 1 Hong Kong … Read more
The business of F1 The Movie is one of the topics covered in this week’s Business of Motorsport Roundup and this week you will get an insight into what could be another media hit for F1. I also have the results of the 2025 Global F1 Fan Survey, a potential new candidate for FIA president … Read more
This week’s episode of the Business of Being a Race Driver explores how to develop your story, along with a free tool to assist you in this process. Additionally, I share tips on securing sponsorships and fostering long-term relationships, among other valuable insights! The EKN article “How to Secure Sponsorship for Your Young Karting Star: … Read more
Aston Martin has launched a driver academy, and I have all the details in this week’s Driver Development Roundup. You will also learn about the importance of adaptation, the constant battle between your talent and aspirations vs your financial ability to pay for it and why F1 driver Andrea Kimi Antonelli refused to quit high … Read more
Why karters should start learning about sponsorship now is one of the key topics covered in this week’s Business of Being a Race Driver. You will also learn how to gamify your life, why networking is everything and the dos and don’ts of sponsorship activation. The Business of Racing From the Driver’s Point of View … Read more
Why you need to apply yourself is just one of the topics covered in this week’s Business of Being a Race Driver. I also have a free webinar on motorsport sponsorship you can attend, the problem with the term “sponsorship” and much more! The video above from Enzo Mucci is all about applying yourself, even … Read more
What it costs to get to F1 is just one of the topics covered this week in The Business of Being a Race Driver. I also have advice on getting sponsors, getting noticed and the power of social media. Planet F1 looks at the what young drivers pay in order to get to F1 and … Read more
Is your online content boring? If you are not sure, this week’s Business of Being a Race Driver will help you make it more interesting. I also have advice on why you should stand out and why. You online content may be boring! In the video above, Megan Meyer explains how to make it more … Read more
Motorsport sponsorship prospecting is one of the items covered in this week’s Business of Being a Race Driver as I bring you the details on a free webinar you can attend on the topic. I also have details on how athletes have no become brands and why you should be posting on social media. Get … Read more
Why storytelling matters is part of what you will learn in this week’s edition of The Business of Being a Race Driver. And as I always say, everybody has a story! You will also get tips on building your sponsorship deck, how to get a yes from sponsors and much more! The Business of Racing … Read more
The incredible commercial growth of Formula 1 headlines this week’s edition of the Business of Motorsport Roundup. I also have the latest drama from the FIA, this week’s motorsport sponsorship deals and bring you up to date on the most recent motorsport legal developments. All this and much more! Motorsport Industry News Formula 1 As … Read more
How to find and keep sponsors is just part of the advice you will receive in this week’s edition of The Business of Being a Race Driver. You will also find out about a free sponsorship course you can take, why you should be part of any sponsor’s budget discussions and what the practicalities and … Read more
Carlos Sainz Sr. is considering running for FIA president and I have all the details in this week’s Business of Motorsport Roundup. I also have details of how well the Miami Grand Prix went down last weekend, first quarter F1 financial results as well as all the latest sponsorship deals and much more! Motorsport Industry … Read more
In this week’s edition of The Business of Being a Race Driver, I delve into the topic of why visibility alone isn’t sufficient in sports sponsorship. Alongside this discussion, I also provide valuable insights for sponsorship sellers on effective strategies for surveying their audience. The Business of Racing From the Driver’s Point of View The … Read more
How F1 teams spend their money is just one of the topics covered in this week’s Business of Motorsport Roundup. I also have details of Shaila-Ann Rao’s shock return to the FIA, Zak Brown on the business of F1 and all the latest motorsport sponsorship deals plus much more. Motorsport Industry News Formula 1 Formula … Read more
Confidence is key when approaching potential sponsors and in this week’s Business of Being a Race Driver you will understand why and what to do about it. I also have advice on keeping track of your inventory of assets and using KPIs to track sponsorship success. The Business of Racing Enzo Mucci explains the importance … Read more
GTP/Hypercar is looking to stabilize their rule set for even longer as they experience an unprecedented boom, and you will understand why after reading this week’s Business of Motorsport Roundup. You will also understand the key managerial roles in a Formula One team, find out the latest FIA developments and learn about Saudi Arabia’s motorsport … Read more
In this week’s edition of the Business of Being a Race Driver, I explore how Preston Lambert leverages social media to fund his racing endeavors. This approach is just one of the many strategies I discuss regarding sponsorship in the racing world. Additionally, I’ll share insights on the crucial role of the audience section in … Read more
Motorsport sponsorship knowledge you can learn from is what The Business of Being a Race Driver column is all about and this week is no different. I have great advice from Day 1 of this year’s edition of the Motorsport Sponsorship Summit, a free webinar that you can take plus the tools to use when … Read more
