Race Driver Business covers topics such as the costs of racing as well as techniques and resources related to sponsorship acquisition that will be helpful in getting the budget you need to race. It also looks at sponsorship from the business owner’s perspective for those interested in getting involved in motorsport sponsorship.
How to find and keep sponsors is just part of the advice you will receive in this week’s edition of The Business of Being a Race Driver. You will also find out about a free sponsorship course you can take, why you should be part of any sponsor’s budget discussions and what the practicalities and … Read more
In this week’s edition of The Business of Being a Race Driver, I delve into the topic of why visibility alone isn’t sufficient in sports sponsorship. Alongside this discussion, I also provide valuable insights for sponsorship sellers on effective strategies for surveying their audience. The Business of Racing From the Driver’s Point of View The … Read more
Confidence is key when approaching potential sponsors and in this week’s Business of Being a Race Driver you will understand why and what to do about it. I also have advice on keeping track of your inventory of assets and using KPIs to track sponsorship success. The Business of Racing Enzo Mucci explains the importance … Read more
In this week’s edition of the Business of Being a Race Driver, I explore how Preston Lambert leverages social media to fund his racing endeavors. This approach is just one of the many strategies I discuss regarding sponsorship in the racing world. Additionally, I’ll share insights on the crucial role of the audience section in … Read more
Motorsport sponsorship knowledge you can learn from is what The Business of Being a Race Driver column is all about and this week is no different. I have great advice from Day 1 of this year’s edition of the Motorsport Sponsorship Summit, a free webinar that you can take plus the tools to use when … Read more
Sponsorship advice you can use is the theme of this week’s Business of Being a Race Driver. There is advice on how to adjust your sponsorship sales pitch, why you should customize your sponsorship offering and much more. Check it out now! The Business of Racing From the Driver’s Point of View Scott Hall, Product … Read more
I have some sponsorship webinars for race drivers that you can attend this month with all the details in this week’s Business of Being a Race Driver. I also have some great videos with motorsport sponsorship advice, why you need to take risks in your career and more! The Business of Racing From the Driver’s … Read more
Treating your sponsors with a million-dollar mindset is just some of the advice you will find in this week’s edition of the Business of Being a Race Driver. You will also learn about accessing sponsor marketing and advertising budgets, a media training course for young drivers and the potential of F2 and F3 sponsorship. The … Read more
In this week’s edition of The Business of Being a Race Driver, we dive deep into the art of navigating the media landscape—a crucial skill for any aspiring driver. Discover strategies to not just manage media interactions but to truly shine in the spotlight. Additionally, learn how to differentiate yourself from the competition, join a … Read more
Determining your motorsport budget is just one of the topics covered in this week’s Business of Being a Race Driver. You will also find tips on how smaller teams can approach larger brands, how to attract and keep sponsors and the power of social media and digital marketing in motorsports. Plus, much more! The Business … Read more
Why you need to tell your story is one of the themes in this week’s Business of Being a Race Driver. You will also lean several techniques for your social media marketing, the valuable connections that can be made in the Paddock Club and more. The Business of Racing From the Driver’s Point of View … Read more
Identifying an ideal sponsor is just some of the advice featured in this week’s Business of Being a Race Driver. I also have a great free webinar you can attend this week, sponsorship strategies for North American racers in Europe and more. The Business of Racing From the Driver’s Point of View Are you in … Read more
Getting out of your comfort zone is, well uncomfortable. In this week’s Business of Being a Race Driver you will get some advice on how to break out of it and why you should. You will also get tips on how to get to meet and know sponsors, how to get yourself and your sponsors … Read more
The price tag of pursuing a career in Formula 1 is just part of what is covered in this edition of The Business of Being a Race Driver. I also have advice on how your social media presence creates visibility and connections that sponsors want, the sponsorship potential of women in motorsport and much more. … Read more
Indy NXT drivers have a major new incentive to offer potential sponsors this year and in this edition of The Business of Being a Race Driver you will find out what it is. I also have tips and a free webinar you can attend to help you with your sponsorship deck, advice on how to … Read more
How to leverage sustainability for sponsorship is just one of the topics covered in this week’s edition of The Business of Being a Race Driver. I also have tips on how to avoid procrastination, why TV numbers are not a barrier to sponsorship success and much more! The Business of Racing From the Driver’s Point … Read more
What do drivers make in sports car racing? This is just one of the topics covered in this week’s Business of Being a Race Driver. I also have tips on seeking sponsorship, lessons from the 2025 Motorsport Sponsorship and much more! The Business of Racing AutoWeek looks into the current pay status for drivers racing … Read more
This week’s edition of The Business of Being a Race Driver looks at how to build a strong case for sponsorship investment, being prepared before selling sponsorship and the finances of racing in Formula Regional Oceania. The Business of Racing In a recent article, SponsorPulse explains how to build a strong case for sponsorship investment. … Read more
The importance of focusing on your potential motorsport sponsor needs is just one of the topics covered in this week’s Business of Being a Race Driver. You will also learn about what Fifth Third Bank is looking for in new sponsorship opportunities, how motorsports is evolving as a marketing platform and much more! The Business … Read more
Why social media should not be your main point of contact is just one of the topics covered in this week’s final 2024 edition of the Business of Being a Race Driver. You will also find out how Monster Energy selects teams and athletes to sponsor, get details on the PMH Powering Diversity Scholarship and … Read more
