Business of Motorsport covers news from the business of motorsport whether that be related to Formula 1 or the local short track.
This week in Motorsport Series News I have a selection of developments from around the globe covering both sportscars and single-series. In addition to teaser images of the new Ferrari GT3 car I have news of the new Mercedes AMG GT4, LMP2, LMDh and GTP regulation news, the new Pagid Racing Trophy in Germany, the … Read more
This week on The Business of Being a Race Driver I bring you some great resources for the business you need to engage in off the track. I look at how a bunch of friends raced at Daytona on a minimal budget, a new course on social media marketing for race drivers, a motorsport focused … Read more
More exciting developments to report on in this week’s Sustainable Motorsport Round-Up. This week I look at the WEC as they kick off their 2022 season with their brand-new sustainable racing fuel, Jaguar debuts a cool new energy storage unit that uses old Jaguar I-Pace batteries, new sustainability tenders from Motorsport UK and more exciting … Read more
This week in the Business of Motorsport I look at the relationship between F1 teams and cutting-edge high technology, the business issues facing Gene Haas, a pioneering motorsport-focused DAO, the fate of Adria International Raceway and more. As always, this is business news racers can use. Formula 1 I have been following F1 since the … Read more
This week in Motorsport Series News I have developments from the world of Formula 2, the new ERA Championship, GT racing, GTP/Hypercar, SCCA road racing and more. Single-Seater Series News As the 2022 season kicks off in Bahrain, F2 and F3’s CEO Bruno Michel looks back at 2021 and looks ahead to 2022 in both … Read more
This week the Sustainable Motorsport Round-Up is full of exciting sustainable motorsport developments. I look at what is happening in Japan’s Super Formula and America’s NASCAR, desert rally raid racing, the World Rally Championship, MotoE and GT racing. I also bring you news on developments with Porsche’s eFuel initiative, sustainable natural fibre as a replacement … Read more
Another week, another overflowing Business of Motorsport as teams, series and drivers are gearing up for the 2022 season. I have news from the world of single-seaters, sports cars, motorcycles and drag racing plus tons of sponsorship-related and motorsport industry news for you. Also, just a reminder that last week’s Business of Motorsport has been … Read more
This week ‘s Motorsport Series News has a number of important developments in various motorsport series across the world including from the USA, Italy, South Africa and Europe. With the ongoing Russian invasion of Ukraine, I have been updating my original post that I started in my regular Business of Motorsport column from last Friday … Read more
I have a lot of great sustainable motorsport developments to bring you this week. From maximizing efficiencies in scheduling in order to minimize environmental impacts to hydrogen-powered hot rods, there is something here for everyone. Developments just keep accelerating! The Big Picture As I discussed in last week’s Business of Motorsport, cryptocurrency sponsorship has exploded … Read more
As I mentioned on Wednesday in my Motorsport Series News column, the Russian invasion of Ukraine is weighing heavily on a lot of us, making it sometimes difficult to focus on motorsport which is relatively insignificant when it comes to matters of life and death as a result of war. If you are able, one … Read more
It is admittedly difficult to focus on motorsport considering what is happening in the Ukraine but here are some motorsport series developments that occurred over the last week. Needless to say, motorsport tends to pale in significance when confronted by the ugly prospect of war but the Russian invasion of Ukraine has begun to directly … Read more
This week in the Sustainable Motorsport Round-Up are a number of positive developments in Extreme E and ETCR, F1’s unwavering sustainability commitment, a bold move by Mazda and a high performance hydrogen-fueled internal combustion engine. While I try to stay focused on sustainable motorsport, I do veer off the path once in a while to … Read more
This week’s Business of Motorsport News is absolutely jam packed. Clearly the big news in the business of motorsport this week has been Michael Andretti’s plans for a Formula One team. I bring you the latest news and views on how this is all playing out. A number of sponsorship deals have also been concluded … Read more
A lot of interesting Motorsport Series News this week as I look at the future of LMP2, the media footprint of F2, NISMO’s plans, the return of TRS and more. With all the (understandable) talk about GTP and Hypercar, concerns are starting to be raised by these same manufacturers about what the future of LMP2 … Read more
This week on The Business of Being a Race Driver I bring you social media reposting tips, 5 ways to service your sponsors, reach vs engagement, the value of research and more including some available drives. Sponsorship and Marketing-Related Tips and Tools You Can Use Social Media Tips Megan (Meyer) Lingner is not only a … Read more
This week on the Sustainable Motorsport Round-Up I look at why McLaren are racing in Extreme E, the fascinating Fangio Hypercar, Lamborghini’s plans for synthetic fuel and the new 2022 Extreme E tire. All that plus a look at some interesting developments in sustainable aviation and more. It was a surprise to some that McLaren … Read more
A lot of news in the business of motorsport this week as a number of big F1 deals were signed and the impact on the F1 budget cap, some changes in race team ownership, various motorsport-related company finance news, and the release of an index of brands using sport to link purpose with profit. Formula … Read more
There is a lot of positive motorsport series news this week as Busch Light has put their money behind the new “Accelerate Her” driver development program, news from various sports and touring car series across the globe, Hypercar testing and more. NASCAR In a major boost to women racers in the USA, Busch Light has … Read more
This week on The Business of Being a Race Driver I bring you some tips on branding, understanding marketing ROI requirements for various motorsport stakeholders, details on an Instagram tips webinar and an available drive. Motorsport Marketing Tips & Techniques Success off the track usually breeds success on it, but in order to be successful … Read more
This week on the Sustainable Motorsport Round-Up I look at the newly released Sustainable Championships Index, Extreme E’s Season 1 Sustainability Report, and some Formula E and ERA Championship news. A new report, the Sustainable Championships Index (SChI) has been released and while Formula E tops the racing series sustainability rankings, F1 comes in at … Read more
