Business of Motorsport covers news from the business of motorsport whether that be related to Formula 1 or the local short track.
As I reported in my latest Racecraft & Driver Development News, Tips & Techniques column, a new driver development program has been launched linking Buggyra ZM Racing team with Motors Formula Team (MFT), a motorsport start-up focused on enhancing diversity in the motorsports industry. Their long-term target is entering the 2024 Le Mans 24 Hours … Read more
While it has been just a few days between editions of the Sustainable Motorsport Roundup this week, I still have a lot to share with you. From Toyota’s hydrogen-fueled Corolla to the sustainable blockchain, Eco-friendly racing tires, and Porsche Supercup and MotoGP sustainability plans, you will find it all here and more. I also give … Read more
Today’s Business of Motorsport could be considered Part Two of the Easter-delayed column I published on Monday. I have news from the worlds of Formula 1, Formula E, Indycar, NASCAR, NHRA, MotoGP and more. Hear from today’s movers and shakers, team owners and other motorsport professionals. I also bring you some of the latest sponsorship … Read more
I’d say I’m a pretty untraditional racing driver from an untraditional background. It only makes sense then, that we’re doing some pretty unconventional things at Ellysium Racing, leveraging technology to make headway in an opaque and expensive sport. One of the things my family is totally passionate and absolutely bullish about is blockchain technology and … Read more
As a companion to my Motorsport Prospects article One Electric Racing Driver’s Guide to Sustainable Blockchain, here is a Sustainable Blockchain Source Guide for more information and context. Overall info The Web3 Starter Pack Sponsorship Formula E establishes first blockchain title sponsorship with Avalanche The rise of crypto sponsorships in sports Is cryptocurrency sponsorship too … Read more
This week in the Motorsport Series News roundup I bring you news of a merger in junior European formula racing, Paretta Autosport expansion news, possible new cars in F3 and F2, LMDh and DTM news. Single-Seaters Formula Scout looks into the slightly confusing situation of how the new ACCR F4 is joining forces with Formula … Read more
This week in the Sustainable Motorsport Roundup I bring to you some exciting sustainable motorsport series news from karting to cars, fascinating sustainable motorsport tech news and more. For UK drivers, teams, and championships, I also show you how you can offset your carbon emissions with a new motorsport-focused service. And keep a look out … Read more
This week’s Business of Motorsport is once again jam packed with motorsport industry news, updates on the people that make it all happen, developments in the world of sponsorship, new team news and various motorsport-related legal developments. Motorsport Industry News Front Office Sports reports that the recently announced Las Vegas Grand Prix F1 race may … Read more
This week’s Motorsport Series News is filled with news of change. From Argentina to Asia, from Canada to Europe and beyond, this edition is filled with new and renamed racing series and more. As I like to say, the only thing constant about motorsport is change. Single-Seaters Formula Scout has the details on two Formula … Read more
This week in The Business of Being a Race Driver I focus on the importance of building B2B relationships in your sponsorship acquisition plans. Remember that is not so much what you can get from a sponsor that will entice them to become a partner, but what their business can get from the relationship. I … Read more
This week’s Sustainable Motorsport Round-Up covers everything once again from two wheels to four including Super Formula, the upcoming FIM E-Xplorer World Cup, Nitro Rallycross, MotoE, ERA Championship, Play and Drive’s Formula 4e prototype, Formula E, and some pretty awesome sustainable motorsport tech. Series News Super Formula kicked off its next-generation development test program last … Read more
This week in the Business of Motorsport I have another full slate of business news from the always fascinating world of motorsport. From Formula 1’s attempt to entice Audi and Porsche while dealing with increasing freight costs to Indycar’s focus on ovals and against international races, it’s all here. I also bring you news from … Read more
This week in Motorsport Series news I look at developments in Touring Cars, Porsche Carrera Cup Australia, the brand-new GR Cup in North America, Formula Regional European Championship, SCCA Solo National and more. The Toyota Corolla GRS and Fiat Tipo TCR cars are undergoing the official TCR homologation procedure in order to be certified by … Read more
Every week in the Sustainable Motorsport Round-Up I highlight the incredibly exciting developments that are occurring daily to bring sustainability to motorsport. What always makes me smile is that those involved in these sustainability developments are motorsport people through and through. They look at sustainability as a problem to solve but still maintain that which … Read more
This week in the Sustainable Motorsport Round-Up I bring you developments from MotoE, Formula E, electric rallying, video of some cool electric karts, sustainable motorsport tech developments, and my semi-regular feature on getting to the track sustainably. All this plus how you can register for the upcoming Green Racing Virtual Summit and more. Series News … Read more
This week in the Business of Motorsport I look at some of the major developments in the business of Formula One, highlight some of the latest motorsport sponsorship partnerships, bring you some general motorsport industry news and take a look at three teams and how their plans for 2022 and beyond are progressing. Formula 1 … Read more
This week in Motorsport Series News I look at some WEC developments with BMW and Vanwall (yes you read that right!), details on the 2022 SCCA Runoffs, a new Ginetta North American series, GT4 European Series regulation changes and more. BMW is investigating an expansion of its LMDh program for 2024 that could see the … Read more
This week in the Business of Being a Race Driver, I bring you more fantastic resources to help you in your sponsorship acquisition efforts. Racing Mentor has completely updated their Big Guide to Motorsport Sponsorship, Megan Lingner brings you some important social media tips and I discuss some important considerations you should keep in mind … Read more
This week in the Sustainable Motorsport Round-Up we go to Monaco, get an update on Formula E’s Gen3 car, look at an interesting addition to the Michelin Le Mans Cup grid, highlight the French Grand Prix’s sustainability moves, look at how ESG factors could affect Formula 1’s future, have a look at how Big Daddy … Read more
This week in the Business of Motorsport I discuss how ESG factors may influence Formula 1 in more ways than one, how Saudi Arabia is attempting to change through motorsport, the challenges facing Formula E’s Gen3 car, developments in motorsport sponsorship, general motorsport industry news and more. The one thing constant in motorsport, both on … Read more
