Formula E

Ford Possibly Returning to F1, IndyCar Marketing and Crypto Sponsorship Warnings

Red Bull Ford

Speculation that Ford could possibly return to F1, that IndyCar plans on revamping their marketing push and more warnings about crypto sponsorship in sports are just a few of the fascinating items in this week’s Business of Motorsport Roundup. In addition to all that, you will learn how F1 revenue is distributed amongst the teams, … Read more

Sustainable Motorsport is a Journey

Audi RS Q e-tron

Saying that sustainable motorsport is a journey may sound like a clever play on words, but it truly is. If you look at the initial attempts to create more sustainable forms of motorsport such as the Formula E Gen1 cars that could not last a race distance, it is amazing how far the sport has … Read more

Legal Judgements, Vegas, Diversity and More in this Week’s Business of Motorsport

Las Vegas Grand Prix Paddock

This week’s Business of Motorsport has all kinds of interesting developments that makes the business of motorsport endlessly fascinating. From legal judgements, Vegas paddock facilities, and debates on diversity and inclusion, the width and breadth of what goes on off the track is on full display. I also have the latest motorsport deals, team news, … Read more

An Invitation to Learn About Sustainable Motorsport

Seb Vettel Invitation Tee Shirt

Consider this week’s column an invitation to learn about sustainable motorsport. Inspired by Sebastian Vettel’s “Invitation” tee-shirt, if you were not aware of some of the ongoing developments in sustainable motorsport, this is a great introduction to the topic. I have information on everything from a hydrogen-powered motorsport-focused engine to how the Audi RS Q … Read more

The Porsche 718 Cayman GT4 ePerformance is a Race Car to Its Core

Porsche 718 Cayman GT4 ePerformance

Porsche have been going out of their way to emphasize how the Porsche 718 Cayman GT4 ePerformance is a true race car to its core. In this week’s Sustainable Motorsport Roundup I bring you more reviews and details on this exciting electric race car and why people think they are right. I also bring you … Read more

Scalar Introduces the First All-Electric Amateur Touring Race Car

Scalar SCR1

Scalar Performance has introduced what they call the first all-electric amateur touring race car. It was introduced last week at SEMA and it is just one of the highlights in this edition of the Sustainable Motorsport Roundup. In addition to the announcement from Scalar, Ken Block explains what a challenge Electrikhana has been, the World … Read more

Sustainable Motorsport Roundup for October 29, 2022

Electrikhana

This week in the Sustainable Motorsport Roundup I bring yet more developments in the fast-paced world of sustainable motorsport. The Roundup looks at the state of EV racing in the United States, an all-electric Gymkhana race car, issues with Formula E’s new fast charging technology and much more. I also bring you details on a … Read more

Sustainable Motorsport Roundup for October 22, 2022

MotoE Bikes

Highlights from this week’s Sustainable Motorsport Roundup are hard to determine because there is so much going on, but here are just a few that you will read about this week. I feature an impressive motorsport STEM competition for schools, colleges, youth clubs and apprentices in the UK where teams learn how to retrofit petrol … Read more

Sustainable Motorsport Roundup for October 15, 2022

Entropy Racing

If you are a club racer or track day participant and you are wondering how you fit in with today’s emerging electrified racing scene, this edition of the Sustainable Motorsport Roundup is for you. There are some exciting developments and suggestions on how you can participate with an electric club racer as well as what … Read more

Business of Motorsport for October 14, 2022

Justina Williams

If you were as mesmerized, horrified and otherwise bemused by the trainwreck that was Rich Energy’s sponsorship of the Haas F1 team in 2019 as I was, then this edition of the Business of Motorsport is for you. If you are also curious about the state of mobile phone provider Rokit’s role in sports sponsorship, … Read more

Business of Motorsport for October 7, 2022

Honda F1 Badging

This week, the Business of Motorsport offers up a few questions such as: Will Honda Return to F1? Will the FIA get out of their own way governing F1? Will more manufacturers join Supercars? Will the W Series finish out their 2022 season? These are just some of the questions dealt with in this week’s … Read more

Sustainable Motorsport Roundup for October 1, 2022

BMW M4 GT4

While this week’s Sustainable Motorsport Roundup kicks off with the debate around Formula One’s pathway to Net Zero by 2030, I urge you to pay particular attention to the Big Picture section of this week’s column. It is here where I bring you Wholegrain Digital co-founder Tom Greenwood’s take on answering the simple and yet … Read more

Business of Motorsport for September 30, 2022

Nissan Z GT4

This week’s Business of Motorsport is the one for you if you want to know how the business of sponsorship works in Formula 1. Sponsorship Consultant Tim Silvey explains on the Last Lap Podcast how the nature of sponsorship in Formula 1 has evolved since 2007 and how it now encompasses more than just a … Read more

Sustainable Motorsport Roundup for September 24, 2022

DTM Electric

This week in the Sustainable Motorsport Roundup I cover everything from Ford’s changing electric racing plans to Mercedes F1 testing biofuels in their fleet of trucks used to transport the team around Europe. I also look at testing sustainable fuels in Formula 2, DTM Electric’s sound experiments and two opportunities for young drivers interested in … Read more

Business of Motorsport for September 23, 2022

Diesel Beverages Sponsorship

I have another jam-packed Business of Motorsport for you this week. I cover everything from Red Bull Powertrain plans to the debate over Superlicense points, from the Porsche IPO to Ford’s motorsport plans, Aston Martin’s woes on and off the track and much more. I also have news on the latest motorsport sponsorship deals, the … Read more

Sustainable Motorsport Roundup for September 17, 2022

Prodrive Hunter

This week in the Sustainable Motorsport Roundup you will find some truly fascinating and exciting developments in the quest to make motorsport more sustainable. From the awesome biofuel Prodrive Hunter to Michelin and Goodyear’s work on sustainable racing tires, work continues apace in all sectors of motorsport. Whether it be electric motocross, software used for … Read more

Sustainable Motorsport Roundup for September 3, 2022

2022 Audi RS Q e-tron E

This week in the Sustainable Motorsport Roundup I have a number of cool developments for you in the world of sustainable motorsport and beyond. I cover everything from the impact of Audi’s arrival in Formula 1 and what it means for their sustainability push to a very cool all-electric track car from Vietnam. All this … Read more

Business of Motorsport for September 2, 2022

Business of Motorsport for September 2, 2022

In the Business of Motorsport this week I continue to look at Audi joining F1, offer speculation on what is happening with Porsche, explain how the CRB works, look at whether crypto sponsorship of sports properties is worth it and offer details on why the Vancouver Eprix never got off the ground. I also bring … Read more

Sustainable Motorsport Roundup for August 20, 2022-Next Generation Racing

NXT Gen Cup LRT NXT1 Race Car

This week in the Sustainable Motorsport Roundup I look at everything from a new concept for a more sustainable Formula 1 to an electric muscle car. Along the way I bring you details on the new F1 power unit, Brabham Automotive, the World eX Summit, green racing tires, sustainable luggage and more. So, let’s get … Read more

The Business of Motorsport For August 19, 2022-Return of a Legend

The Business of Motorsport For August 19, 2022

This week in The Business of Motorsport, I look at the return of Brabham, the future of Formula E, how Porsche and Audi’s involvement in F1 could change the motorsport ecosystem, the increasing value of a NASCAR franchise and more. I also take a look at the latest motorsport sponsorship news, how various teams are … Read more