Introduction: The Importance of Sponsor Engagement In today’s competitive environment, having a standout web page is crucial for attracting sponsors. Most drivers don’t miss out on sponsors because of performance — potential sponsors don’t engage them because they never show how the potential partnership could work on their web page. Understanding the Disconnect: Why Performance … Read more
Motorsport sponsorship tips, tools and webinars are the focus of this week’s Business of Being a Race Driver. I also have details on a free guide to writing a sponsorship deck, how sponsorship can support promising motorsport talent and much more! How to Write a Sponsorship Pitch Letter Sometimes, all you need is a simple … Read more
Where to find sponsors is the topic of a free webinar and in this week’s Business of Being a Race Driver you will find out where you can sign up for it. You will also learn why you need a website and how you need to be less emotionally driven. The Business of Racing From … Read more
(Kelly Pfleiger of P1 Web Development explains why every race driver needs a website and should not rely just on social media alone.) Social media is fast, visual, and everywhere—but it’s also noisy, unpredictable, and completely out of your control. If you want to grow your racing career, social media alone isn’t enough. A website … Read more
Jordan Missig’s journey from sim to Indy NXT is one of the topics covered in this week’s Sim Racing Roundup. I also have details on how to optimize F1 25, the return of the Skip Barber Formula iRacing Series and the latest sim racing news and tech reviews! From Sim Racing to the Real Thing … Read more
What it costs to get to F1 is just one of the topics covered this week in The Business of Being a Race Driver. I also have advice on getting sponsors, getting noticed and the power of social media. Planet F1 looks at the what young drivers pay in order to get to F1 and … Read more
Motorsport sponsorship prospecting is one of the items covered in this week’s Business of Being a Race Driver as I bring you the details on a free webinar you can attend on the topic. I also have details on how athletes have no become brands and why you should be posting on social media. Get … Read more
In this week’s edition of the Business of Being a Race Driver, I explore how Preston Lambert leverages social media to fund his racing endeavors. This approach is just one of the many strategies I discuss regarding sponsorship in the racing world. Additionally, I’ll share insights on the crucial role of the audience section in … Read more
Determining your motorsport budget is just one of the topics covered in this week’s Business of Being a Race Driver. You will also find tips on how smaller teams can approach larger brands, how to attract and keep sponsors and the power of social media and digital marketing in motorsports. Plus, much more! The Business … Read more
Why you need to tell your story is one of the themes in this week’s Business of Being a Race Driver. You will also lean several techniques for your social media marketing, the valuable connections that can be made in the Paddock Club and more. The Business of Racing From the Driver’s Point of View … Read more
The price tag of pursuing a career in Formula 1 is just part of what is covered in this edition of The Business of Being a Race Driver. I also have advice on how your social media presence creates visibility and connections that sponsors want, the sponsorship potential of women in motorsport and much more. … Read more
Branding tips from James Hinchcliffe are just one of the highlights that I link to in this week’s edition of The Business of Being a Race Driver. I also feature essential tips for securing sponsorships, how to post consistently on social media and racing Spec Miata on a budget. All this and much more in … Read more
How B2B relationships work in motorsport is critical to understand to better prepare your sponsorship proposal to address a business need. This is just one of the articles linked to in this week’s The Business of Being a Race Driver. I also have tips on how to increase your value proposition, the value of sponsorship … Read more
You are a product so you need to sell yourself and this week you will find out how and why. I also have some great tips on social media marketing, leveraging the media to boost your racing career and advice on why you need to customize your sponsorship deck. All in The Business of Being … Read more
Racing to social media success, a webinar put on by the SCCA, is just one of the features this week in the Business of Being a Race Driver. You will also understand the difference between sponsors and investors as well as what is considered athlete sponsorship and how it benefits brands. All this in this … Read more
This week’s The Business of Being a Race Driver features a number of exciting developments. I bring you updates from Belinda Riseley from MotiV8 Training and what she has planned for the future, Megan Meyer on how to use your personality to build your racing social media, the 5 reasons why Pfaff thinks there is … Read more
