Mark Boudreau

Your Brand is Everything

Your Brand is Everything

Your brand is everything and the sooner you understand this, the better the chance of you getting the sponsors you need to race. In this week’s post you will find out why. I am also featuring the 5 things you need to make it to F1 like Liam Lawson and Oliver Bearman, the importance of … Read more

The 5 Things You Need to Do To Succeed in Motorsport

The 5 Things You Need to Do To Succeed in Motorsport

The 5 things you need to do to succeed in motorsport is just part of what I am featuring in this week’s Driver Development Roundup. I also have details on the exciting changes to the Scuderia Ferrari Driver Academy (FDA) Asia Pacific and Oceania Selection Program, how the Dragon Sport Shootout is chosen and the … Read more

The Appeal and Complication of Street Races

Baku F1 Street Race

The appeal and complication of street races in F1, IndyCar and NASCAR are just part of what is included in this week’s Business of Motorsport. I also have news of fans’ increasing boredom with F1, Formula E’s look to Asia for expansion and when will motorsport be truly representative? The Motorsport Law Roundup is packed … Read more

MotoGP’s Sustainability Journey

MotoGP

MotoGP has embarked on their sustainability journey with the adoption of a 40% synthetic fuel mixture in 2024. This week I have the details on how they plan to increase that to 100%. I also have details on an Australian Porsche racer that is offsetting his carbon footprint both on and off the track, sustainability … Read more

From Sim to DTM

Tim Heineman Sim to DTM

Transitioning from Sim to DTM, this is the mantra of Tim Heinemann, a race driver with a rich background in sim racing, as he takes on the challenges of the DTM race series. This week, catch a glimpse of the trailer for his upcoming documentary, ‘The Rookie,’ chronicling his remarkable journey. I also feature a … Read more

BAC Mono Cup Introduced

BAC Mono Cup

The BAC Mono Cup has been introduced with the manufacturer behind the series calling it “the world’s fastest one-make championship” when it starts racing later this year. I have the details as well as some great racecraft tips, a review of the AIM Formula Steering Wheel 4 and much more in this week’s edition of … Read more

How to Find Sponsors Using Chat GPT

How to Find Sponsors Using Chat GPT

Learning how to find sponsors with ChatGPT is something you will learn in a free webinar that you can attend. The details are in this week’s edition of The Business of Being a Race Driver on Motorsport Prospects. Don’t forget that the Motorsport Prospects Weekly Newsletter is now available so you will not miss out … Read more

The Aspiring Driver Shootout is Back

Aspiring Driver Shootout

The Aspiring Driver Shootout is back for 2024 as PT Autosport has announced that applications are now open, and you will find all the details in this week’s Driver Development Roundup. You will also learn about maximizing opportunities when you get them, building a championship racer mindset and more. It’s all in this week’s edition … Read more

Felipe Massa Goes Legal on F1

Felipe Massa

Felipe Massa has gone legal in his battle with the FIA and F1 over the disputed 2008 Singapore Grand Prix highlighting this week’s Motorsport Law Roundup. In the Business of Motorsport Roundup, I have details on the valuation of F1 teams, NASCAR’s NextGen plans and IndyCar team dissatisfaction with the Captain. All this and much … Read more

Synthetic Fuel Keeps Motorsport History Racing On

Synthetic fuel powered Bentley

Synthetic fuel keeps motorsport history racing on and this week you will see how. I will also take you to the Arctic with Porsche as they test their Porsche GT4 e-Performance in -20C weather, the continued trials of Formula E’s fast charging technology and more. It’s all in this week’s edition of the Sustainable Motorsport … Read more

Max Verstappen Explains His Late Night Sim Racing

Max Verstappen Sim Racing

Max Verstappen explains why he raced until 4:00 AM before the Saudi Arabian Grand Prix. The World Champion is just one of the highlights in this Sim Racing Roundup. I also have video on a motorcycle sim that allows you to use your own bike, two new esport competitions to check out and more tips … Read more

Racing Revolution Race Cars and More Racecraft Advice

Revolution Race Cars

How you can race Revolution race cars is just part of this week’s Racecraft & Race Cars Roundup. I also have some great racecraft advice, an exercise to help develop your peripheral vision and how adaptive race cars assist in enabling disabled drivers achieve their motorsport dreams. It’s all in this week’s edition of the … Read more

What Brands Look For When Partnering with Athletes

Brand partnership with an athlete

What brands look for when partnering with athletes is just some of what you will learn as we embark on another week of The Business of Being a Race Driver. You will also find out about the challenges facing women in motorsport when it comes to securing sponsorship, how to connect sponsorship with sales growth … Read more

Global Female Driver Development Roundup

Driver Development Roundup

Last Friday was International Women’s Day and in light of this there were many driver development-related announcements aimed at encouraging female participation in motorsport. Here are some of the global female driver development-related announcements aimed at encouraging female participation in motorsport that were published over the last week or so as well as additional analysis … Read more

How Competitive Imbalance Could Impact F1’s Investment Potential

United States Grand Prix

How competitive imbalance could impact F1’s investment potential is the headline this week as Max Verstappen looks to be continuing his winning ways. How will this affect both how the series is perceived as well as its ultimate financial potential? That is just one of the topics covered in this week’s Business of Motorsport. I … Read more

Sustainable Motorsport is All About Innovation

Paddy Lowe

Sustainable motorsport is all about innovation. For those decrying spec series and a lack of motorsport innovation, sustainable motorsport is exciting both off track and on and once again I bring you more examples this week. You will also find out about Maserati Corse’s electric ambitions, how Paddy Lowe is bringing his synthetic fuel to … Read more

Racing in the iRacing Rain

Racing in the iRacing rain

In probably its most requested feature, iRacing now allows for racing in the rain and this week you will find tips on how best to handle the downpour. I also have updates on more sim racers gone real-world racing, set-up guides, Aston Martin’s new sim rig and more. It’s all in this week’s Sim Racing … Read more

Using Data Acquisition to Find Lost Speed

Data Acquisition

This week is full of some great racecraft advice including using data acquisition to find lost speed and an explanation of weight transfer. I also have the V-CARB F1 Performance Coach on training a race winner, racing in Radicals from a newbie’s perspective and the return of the Spec MX-5 Master’s Championship. All this and … Read more