Business of Motorsport

Hugo Boss is Looking to Take Advantage of F1’s Booming Popularity

Hugo Boss Logo

Hugo Boss is looking to take advantage of F1’s booming popularity as they have ditched Formula E and are now focused on Formula 1. This is all part of this week’s Business of Motorsport Roundup. I also bring you details on Liberty Media’s approach to Verstappen’s dominance on track, the legal strategy Felipe Massa is … Read more

São Paulo and San Marino are Making Sustainable Race Events Happen

KiSS Misano

São Paulo and San Marino are making sustainable race events happen and this week in the Sustainable Motorsport Roundup you will find out how. I also have details on the tech behind a number of alternatively powered race cars, the launch of Extreme H and Formula E’s relevance to electric vehicle manufacturers. All this and … Read more

Web3 in Formula 1 Accelerates Past the Competition

Web3 Unlock the Track

The Web3 ecosystem in Formula 1 is accelerating past the sports competition and that is just part of what you will learn about in the Business of Motorsport this week. You will also learn about the incredible reach of F1 and how the series drives cultural change. I have news on a potential new charter … Read more

Getting to the Track Sustainably with WindWings

WindWings

Getting to the Track Sustainably is my monthly column on developments in sustainable transportation that could have some application to motorsport. Since most carbon emissions come from logistics and transportation, this topic is of utmost importance as motorsport works to make itself more sustainable. Here are some articles you may find of interest. This month’s … Read more

Dutch and Detroit Grands Prix Point the Way for Sustainable Race Events

Dutch Grand Prix

The Dutch and Detroit Grands Prix are pointing the way for sustainable race events and this week you will find out how. I also bring you details on how you can prepare a Tesla Model 3 for racing, the evolution of the Formula E race car and what is happening with the STCC in 2023. … Read more

Why a Billion Dollar F1 Team is a Sports Bargain

Why a Billion Dollar F1 Team is a Sports Bargain

This week you will learn why some think that a billion-dollar F1 team is a sports investment bargain. It’s all part of the Business of Motorsport. I also bring you details on why the FIA is willing to butt heads with Liberty Media, NASCAR’s new Netflix deal and the state of athlete investing (with some … Read more

New Electric Sports Car Series Launched

Elite World Cup

A new electric sports car series has been launched, but will it succeed where other attempts have failed? This week I also look at how F1 is attempting to influence governments to embrace sustainable fuel technologies, how IMSA is a platform for environmental change and how visible changes are coming to the Gen3 Formula E … Read more

Felipe Massa Turns Closer to the Courts

Felipe Massa

Felipe Massa has reportedly taken the first step in potential legal action against Formula 1 and the FIA over the outcome of the 2008 world championship. How this will play out is anybody’s guess, but it is part of the Business of Motorsport this week. I also look at how the Las Vegas Grand Prix … Read more

Sustainability Lessons from Stella McCartney

Stella McCartney

Stella McCartney has faced many of the same challenges in the fashion industry as motorsport faces and this week, I look at the sustainability lessons motorsport can learn from her experience. In addition to this I look at suggestions on how electric motorsport can attract a bigger audience, sustainable race fuels and the technology behind … Read more

The Web3 Journey of McLaren Racing

McLaren Racing Web3

The Web3 journey of McLaren Racing is just one of the topics covered in this week’s Business of Motorsport Roundup. While you may think that NFTs have faded away, McLaren are demonstrating that done right, they can be a marketing success. In addition to McLaren’s Web3 journey I look at the cost of the Las … Read more

Delivering Sustainable High Performance

McLaren Formula E Race Car

This week encompasses what Toto Wolff calls sustainable high performance. Just because a racing series is using sustainable technology does not mean that it is anything but high performance. Some of the topics covered are the use of sustainable aviation fuel by Mercedes F1, how Envision Racing are fighting climate change and the 7 ways … Read more

A Week in The Life of a Motorsport Lawyer

Sarah Franklin

The type of work I undertake as a Motorsport Lawyer generally falls into two categories – National Court work and Contract work. My weekends are usually spent ‘on call’.  This means that a driver or team instruct me to be ‘on call’ for their race weekend (usually for the whole racing season or on an … Read more

Alpine F1 Struggles Off-Track and On

Alpine F1 team

The Alpine F1 team is struggling on the track and off and you will find a lot of opinions on why in this week’s edition of the Business of Motorsport. I also look at why FIA president Mohammed Ben Sulayem is pressing ahead on new teams in F1 despite opposition, Toyota’s new sustainable WRC base … Read more

Formula E Powers Ahead to Season 10

Genbeta Formula E Race Car

As Formula E powers ahead to Season 10, they are feeling bullish about the future. From breaking indoor land speed records to “turning up the volume”, the series sees a bright future ahead after an eventful and exciting debut of Gen3. Also in this week’s Sustainable Motorsport Roundup is additional analysis of the Sustainable Circuits … Read more

IndyCar Sees Positive Momentum After Iowa Double-Header

Indycar Iowa

IndyCar is seeing positive momentum after their recent Iowa double-header and this week in the Business of Motorsport you will get all the details. I also look at the chances of Andretti making the F1 grid, a look into the business of NASCAR and how McLaren is using AI in their Formula E race car … Read more

Getting to the Track Sustainably

Porsche Vision 357 Speedster

Getting to the Track Sustainably is my monthly column on developments in sustainable transportation that could have some application to motorsport. Since most carbon emissions come from logistics and transportation, this topic is of utmost importance as motorsport works to make itself more sustainable. Here are some articles you may find of interest. This month … Read more

Mugello Circuit Leads the List of Most Sustainable Race Circuits

Mugello Circuit

Mugello Circuit leads the list of the most sustainable race circuits in the latest edition of the 3rd annual Sustainable Circuits Index. I have the details on how you can get the report. In addition to sustainable circuits, I bring you details on the Mazda concept racing with synthetic fuels, the future of Formula E … Read more

A Battle of Wills in Formula 1

FIA vs Liberty Media

It is no FISA-FOCA war but there appears to be a growing battle of wills in Formula 1 between the FIA on one side and Liberty Media and the F1 teams on the other. This week I bring some examples of the brewing conflict. I also bring you the latest F1 team valuations, inside a … Read more

Contemplating a Hybrid-Free Future for Formula 1

Mercedes F1 Hybrid Engine

Formula 1 CEO Stefano Domenicali is contemplating a hybrid-free future for Formula 1 and this week I look at why and give you my thoughts on the idea. I also bring you video from Sebastian Vettel’s outing at Goodwood using synthetic fuel, IMSA being open to hydrogen in the future, Formula E’s criticism of F1’s … Read more

The Business of Sports Car Racing

Lamborghini SC63

The business of sports car racing takes up a considerable portion of this week’s Business of Motorsport as new cars are introduced and grids grow. In addition to sports car racing, I bring you Michael Andretti’s response to those telling him to buy an F1 team, the new Lamborghini prototype race car, a potential new … Read more