Race Driver Business covers topics such as the costs of racing as well as techniques and resources related to sponsorship acquisition that will be helpful in getting the budget you need to race. It also looks at sponsorship from the business owner’s perspective for those interested in getting involved in motorsport sponsorship.
Does mascara money give female race drivers the data they need in their hunt for sponsorship? That is just one of the items covered in this week’s edition of the Business of Being a Race Driver. I also have advice on how to conduct sponsorship research, details on the 2025 Motorsports Sponsorship Summit and spotting … Read more
A series of webinars on how to secure a sponsorship highlight this week’s Business of Being a Race Driver. There is also a seminar on customizing sponsorship decks if you happen to be attending PRI as well as the cost of racing in F1 Academy and much more. The Business of Racing Slipstream Sponsorship Solutions … Read more
(In this installment of Driven to Succeed, financial planner Elliott Ellis the impact of changing interest rates on the race driver and the economy in general.) As enthusiasts & drivers we understand every engine component works in harmony to achieve peak performance. Just like the oil that keeps the engine running smoothly, interest rates play … Read more
How PR and media can boost your racing career highlights this week’s Business of Being a Race Driver. You will also find out 3 reasons why a company will sponsor you that aren’t “exposure” as well as what Bell Helmets looks at to be considered for sponsorship. The Business of Racing The video above is … Read more
Building long-lasting sponsor partnerships is just one of the topics covered in this week’s edition of The Business of Being a Race Driver. I also have advice on why your social media engagement is stalling, the importance of investing in marketing like you invest in the car as well as details on opportunities to race … Read more
This week you will learn why professionalism is the key to a long-term motorsport career. You will also understand the chances of making F1 as well as building a sponsorship deck. All this and more in this edition of the Business of Being a Race Driver. The Business of Racing From the Driver’s Point of … Read more
Imagine you’re at the track for a test day, run through your checklist and everything is good to go, you put down a couple hot laps & notice you’re off the pace. How do you know what to adjust to fit your driving style? Drivers and their teams rely on something special to keep their … Read more
The Motorsport Sponsorship Summit is returning in 2025 and this week in The Business of Being a Race Driver you will get all the details. I also have great advice on those dreaming of becoming a professional race driver, how to build strong relationships with your sponsors and what the FIA want to do to … Read more
Motorsport sponsorship advice that a race driver can use is what I feature every week on The Business of Being a Race Driver and this week is no exception. You will learn about the 5 sponsorship insights that every racer needs to know, how to create a winning mindset and what the C-Suite looks at … Read more
This week, Tyler Cooke has graciously contributed his thoughts on 5 sponsorship insights that every racer needs to know based on his personal experience. Tyler Cooke is a dedicated racing driver with over a decade of experience in motorsports. He has achieved success in prestigious races globally, such as the 24 Hours of Nürburgring and … Read more
Boosting your sponsorship ROI is just one of the topics covered in this week’s Business of Being a Race Driver. You will also find out if performance drives sponsorship, get advice on using networking for sponsorship acquisition and get 5 examples of how PR will set you apart from your competition. All this and much … Read more
More expert tips on becoming a pro race driver as well as on securing sponsorship are featured in this week’s Business of Being a Race Driver. You will also find out why it is important to personalize your sponsorship deck, get details on a free sponsorship process checklist that you can download and how sponsorship … Read more
Be aware of sponsorship exclusivity when signing a contract as a driver. Not sure what this means? You will find out in this week’s edition of The Business of Being a Race Driver. You will also find out about getting sponsorship for your sim racing, tips to price your sponsorship and a live webinar on … Read more
In this week’s edition of The Business of Being a Race Driver, you’ll discover how to build partnerships with brands, delve into the race driver’s mindset, and explore strategies for activating sponsorships. I’ll also cover how to connect with potential sponsors and secure the funding needed to fuel your racing career. All this and more … Read more
Details of the 2025 USF Pro Championship Scholarships have been announced and I have the details this week in The Business of Being a Race Driver. I also have advice on dealing with the media, how to find and network with centi-millionaires and much more! The Business of Racing From the Driver’s Point of View … Read more
James Roe’s bold push to fuel his IndyCar dream by exploiting the series’ charter system is just one of the things you will learn about this week. You will also learn about the importance of PR for a race driver, the difference between sponsorship decks and proposals, and why a race driver needs spousal income … Read more
Alternative ways that companies support motorsport sponsorship is just one of the things you will learn in this week’s Business of Being a Race Driver. You will also learn if a dad can get sponsors, find out about a webinar on building sponsorship decks and much more. The Business of Racing From the Driver’s Point … Read more
In the high-speed world of racing, as on the track, each team member’s role is crucial for success. Similarly, in the household, each partner plays a vital part in maintaining the family’s harmony and functionality. Often, we recognize the financial contributions of the breadwinner, but what about the equally significant role of the spouse who … Read more
This week you will learn the tactics to use if you are a race driver with no money to race. You will also understand the importance of a hook for your motorsport sponsorship pitch, the difference between a sponsorship deck and a sponsorship proposal and much more. It is all in this week’s edition of … Read more
It’s the opening drive of the big race, and your team is all set, engines revving under the hood. Your top mechanic (CPA) finished fine-tuning the engine & suspension. Your talented pit crew (bankers and insurance brokers) are ready in their positions. Your expert strategists (lawyers) are reviewing the last-minute details. But wait, no one’s … Read more
