Ferrari is a great example of how a sports car manufacturer leverages the power of motorsport to sell more cars. This is just one of the stories covered in this week’s Business of Motorsport Roundup. I also bring you informed opinion on the legality of driver contracts, new and resurrected racetracks, the riskiest sports sponsorship … Read more
While this week’s Ferrari news was dominated by the 499P, arguably the bigger news for GT3 racers is the fact that Ferrari is experiencing strong demand for their 296 GT3 race car. This is just a sample of the news that you will find in this week’s Motorsport Series News Roundup. Not to be outdone, … Read more
This week in the Sustainable Motorsport Roundup I bring yet more developments in the fast-paced world of sustainable motorsport. The Roundup looks at the state of EV racing in the United States, an all-electric Gymkhana race car, issues with Formula E’s new fast charging technology and much more. I also bring you details on a … Read more
This week the Business of Motorsport overflows once again with business news racers can use. While I cover the Audi-Sauber tie-up, the kerfuffle over the cost cap regulations and the success of the U.S. Grand Prix, the death of Dietrich Mateschitz reminds us that motorsport is run by human beings, and it is important to … Read more
This week’s edition of the Motorsport Series News Roundup is dominated by the 2022 Motorsport Games. Taking place in France from 26-30 October, I have included previews of the F4 Cup, the GT Cup and GT Sprint and the Touring Car Cup. I also bring you additional sports car series news including details of the … Read more
This week in the Business of Being a Race Driver, I kick things off with the announcement that a major automotive brands group has announced the opening of its sponsorship applications for the 2023 season. You have until December 15, 2022, to make your pitch. I also feature several actionable tips that you can use … Read more
Highlights from this week’s Sustainable Motorsport Roundup are hard to determine because there is so much going on, but here are just a few that you will read about this week. I feature an impressive motorsport STEM competition for schools, colleges, youth clubs and apprentices in the UK where teams learn how to retrofit petrol … Read more
The Business of Motorsport is absolutely jam packed this week but here are a few highlights to look forward to: See how an iconic Las Vegas hotel is investing 1 billion dollars in preparation for the inaugural Las Vegas Grand Prix. Learn about the first and so far, only sports betting app dedicated entirely to … Read more
This week, the Motorsport Series News Roundup is packed with all kinds of developments from around the globe. In Sports Cars, I have news on the future of the WEC calendar, a new qualifying race in the Hankook 24H, the Bathurst 12 Hours returning to all pro lineups and more. In Single-Seaters, the Road to … Read more
If you are a club racer or track day participant and you are wondering how you fit in with today’s emerging electrified racing scene, this edition of the Sustainable Motorsport Roundup is for you. There are some exciting developments and suggestions on how you can participate with an electric club racer as well as what … Read more
If you were as mesmerized, horrified and otherwise bemused by the trainwreck that was Rich Energy’s sponsorship of the Haas F1 team in 2019 as I was, then this edition of the Business of Motorsport is for you. If you are also curious about the state of mobile phone provider Rokit’s role in sports sponsorship, … Read more
There are a number of new race cars testing (and winning) before they make their competitive debuts in 2023 and in this week’s Motorsport Series News Roundup I look at a few of them. I also feature developments related to touring cars in the UK, Supercars in Australia, and changes to driver classifications from both … Read more
This week’s Sustainable Motorsport Roundup is full of innovation, excitement and surprises. From electric hot rodding to sustainable race tracks to electric single-seater club racing, the heart of racing now often beats to a sustainable drum. In addition to the developments in sustainable motorsport technology like the BMW i4 racing in the STCC next year, … Read more
This week, the Business of Motorsport offers up a few questions such as: Will Honda Return to F1? Will the FIA get out of their own way governing F1? Will more manufacturers join Supercars? Will the W Series finish out their 2022 season? These are just some of the questions dealt with in this week’s … Read more
This week in Motorsport Series News, I cover the introduction of the new Nissan Z GT4 and Mustang GT3, a new club racing electric single-seater series in the UK, a new youth series for NASCAR, the launch of the all-electric STCC and more. Sports Cars Nissan/NISMO have revealed the Nissan Z GT4 which will be … Read more
This week’s Business of Being a Race Driver once again brings you a mix of motorsport sponsorship advice, resources, case studies and more to assist you in finding the sponsors that enable you to race. Most importantly, if you are a female driver looking to race for a championship winning race team, make sure to … Read more
While this week’s Sustainable Motorsport Roundup kicks off with the debate around Formula One’s pathway to Net Zero by 2030, I urge you to pay particular attention to the Big Picture section of this week’s column. It is here where I bring you Wholegrain Digital co-founder Tom Greenwood’s take on answering the simple and yet … Read more
This week’s Business of Motorsport is the one for you if you want to know how the business of sponsorship works in Formula 1. Sponsorship Consultant Tim Silvey explains on the Last Lap Podcast how the nature of sponsorship in Formula 1 has evolved since 2007 and how it now encompasses more than just a … Read more
This week’s Motorsport Series News Roundup is packed with a lot of new developments in the world of global motorsport, most of it good, some of it not so much. While the prize fund for the Mazda MX-5 Cup is increasing, the advancement fund in Indy Lights is actually being reduced. I also bring news … Read more
The realities of climate change are becoming more apparent every day, and motorsport is not immune to this situation and having to make changes in technology and our behavior to help address the crisis and contribute to Net Zero ambitions. Motorsport Prospects regularly publishes articles in our weekly roundup that highlight innovations in motorsport that … Read more