Race Driver Business covers topics such as the costs of racing as well as techniques and resources related to sponsorship acquisition that will be helpful in getting the budget you need to race. It also looks at sponsorship from the business owner’s perspective for those interested in getting involved in motorsport sponsorship.
Understanding the sponsorship journey is the whole point of my Business of Being a Race Driver series and this week is no different. You will learn secrets to ace your sponsorship meeting, how the sponsorship process works, a free sponsorship webinar you can attend as well as tips on how to manage your money. All … Read more
(Welcome to 5 Reasons Why Every Race Driver Needs to Manage Their Money Wisely, the first article in a three-part series on Financial Management for Race Drivers titled Driven to Succeed: Financial Planning for Motorsport Athletes by financial advisor Elliott Ellis. Parts two and three will be published on the following two Thursdays.) In the … Read more
Think outside the box. This week, you’ll get valuable tips on how to do just that, along with advice on avoiding burnout, growing your social media following and increasing your sponsorship value. Plus, don’t miss out on a webinar about crafting effective sponsorship decks. All this and more in this week’s edition of The Business … Read more
Why do driver or rider moves matter so much in racing? There are number of factors, but the short answer is sponsorship. Perhaps a little-known fact to casual fans, but teams are not the only ones that receive sponsorship over the course of a race season. Drivers receive direct sponsorship as well. But why? Why … Read more
Sponsorship is not about you and this week in the Business of Being a Race Driver you will understand why. You will also learn why you should plan ahead, get details on two great webinars to attend and exploring the various paths to Formula 1. The Business of Racing Alexandra Schieren of Alexandra Schieren Sports … Read more
This week you will get the simple but powerful advice to do what most people wouldn’t do. Call it thinking outside the box or putting in that extra effort, whatever cliche you choose to use is fine. The point is to do what others wouldn’t do because they don’t want it as bad as you … Read more
This week’s edition of The Business of Being a Race Driver on Motorsport Prospects covers why brands sponsor, how to build yourself into a champion, details on a helpful social media marketing webinar, and four inexpensive ways to start racing now. The Business of Racing In the video above, Enzo Mucci explains how to build … Read more
The importance of building relationships with your sponsors is just one of the topics covered in the latest edition of The Business of Being a Race Driver. I also have tips on building your online presence, the importance of networking for a race driver and some new approaches to the costs of racing. All this … Read more
This week you will learn some tips on how to use ChatGPT to secure motorsport sponsorships, read about the digital transformation of motorsport sponsorship and find out how much it costs to get to Formula 1. All this and much more in this week’s edition of The Business of Being a Race Driver on Motorsport … Read more
Tips on preparing for your first media interview is one of the features in this week’s Business of Being a Race Driver. I also have advice on using crowdfunding sites for your racing budget, a free resource to help you with your sponsorship deck and what motorsport agents do for athletes. All this and more … Read more
Branding tips from James Hinchcliffe are just one of the highlights that I link to in this week’s edition of The Business of Being a Race Driver. I also feature essential tips for securing sponsorships, how to post consistently on social media and racing Spec Miata on a budget. All this and much more in … Read more
How B2B relationships work in motorsport is critical to understand to better prepare your sponsorship proposal to address a business need. This is just one of the articles linked to in this week’s The Business of Being a Race Driver. I also have tips on how to increase your value proposition, the value of sponsorship … Read more
This week you will learn about a tool that will assist you in keeping on track with your racing career, literally and figuratively. You will also learn about branding, how a sponsor determines ROI and networking in motorsports. All this and much more are in this week’s edition of The Business of Being a Race … Read more
This week you will learn about the untapped potential of female drivers in brand narratives as part of The Business of Being a Race Driver. You will also learn about the sponsorship proposals process, sponsorship valuations and why you are struggling to secure sponsorship deals. It’s all in this week’s edition of The Business of … Read more
The power of your story is something exclusive to you and this week in The Business of Being a Race Driver you will learn how that resonates in sports. I also have an explanation on the difference between sponsorship decks and proposals, the 5 myths of motorsport sponsorship and a link to an interview with … Read more
Using your natural, authentic personality can boost both the success of your current sponsors and the chances of landing new ones. This week you will find out how that plays out in F1 so you can take the lessons learned to your own racing career. Essential budgeting tips for racers, keeping sponsorship prospects engaged and … Read more
A video on how to support race drivers on the development ladder highlights this week’s Business of Being a Race Driver. I also have more informative articles on how one race team tackles sponsorship internationally, the difference between sponsorships and partnerships and a new Canadian program to help encourage motorsport participation. It’s all in this … Read more
You are a product so you need to sell yourself and this week you will find out how and why. I also have some great tips on social media marketing, leveraging the media to boost your racing career and advice on why you need to customize your sponsorship deck. All in The Business of Being … Read more
The European Sponsorship Association looked at the top sponsorship trends for 2024 and this week I have the details. I also look at the importance of properly developing your confidence as well as a great scholarship being offered in the UK’s Ginetta Junior Championship. It’s all on this week’s edition of The Business of Being … Read more
Customizing your sponsorship deck is just one of the actionable tips featured in this week’s Business of Being a Race Driver. I also have two great podcast episodes you should listen to, a service run by a race driver that specializes in micro sponsorships and dealing with setbacks. It’s all in this week’s edition of … Read more
