This week in the Sustainable Motorsport Roundup I have a number of cool developments for you in the world of sustainable motorsport and beyond. I cover everything from the impact of Audi’s arrival in Formula 1 and what it means for their sustainability push to a very cool all-electric track car from Vietnam. All this … Read more
This week The Business of Being a Race Driver features a whole bunch of tips and tools that should help make the business of being a race driver that much easier and more effective for you. There is everything from advice on how to create sponsored YouTube content to tips on how to speak out … Read more
The Business of Being a Race Driver is primarily concerned with tips and advice related to how a driver can acquire sponsorship, the costs involved in racing (both direct and ancillary) as well as showcasing drives that are available. It also looks at sponsorship from the sponsors’ perspective which is important for a driver to … Read more
This week in The Business of Being a Race Driver, I bring you more curated tips and advice on how you can get the funding you need to race the way you want to race. There is advice on selling sponsored products on social media, a guide to motorsport sponsorship, dealing with sponsor bullies and … Read more
A few weeks ago, the Business of Motorsport brought you Tales from the Piranha Club. This week starts off with a few lessons from the same infamous “Piranha Club” where tales of competing contracts, broken promises and midnight deadlines abound. I also look at F1’s record second quarter results, Supercars boardroom news, Formula E’s formula … Read more
This week, The Business of Being a Race Driver looks at a wide array of things you need to be on top of as you pursue your racing dream. Daryl Curtis explains the importance of being self-sufficient, Power Sponsorship explains what not to do and Charlotte Woods looks at social media and brand integrity. All … Read more
This week The Business of Being a Race Driver brings you some fantastic resources, tips, and advice to assist you in getting the sponsorship you need for your motorsport journey. Here are just a few of the highlights: Enzo Mucci explains how to sell motorsport sponsorship now, the legality of negotiating sponsorship and endorsement deals, … Read more
This week in The Business of Being a Race Driver I have some great tips and advice on how to determine if your sponsorship has passed its effective date, how DTC brands are investing in racing, as well as future sports marketing trends. I also bring you a video on the costs of getting to … Read more
This week in the Business of Being a Race Driver I look at promoting a product for free in hopes of turning that into future sponsorship, technology sponsorships today and 7 common mistakes with sponsorship programs from the sponsor’s point of view. Megan Meyer talks to sponsorship consultant Alex Striler and asks the question, Do … Read more
This week in The Business of Being a Race Driver, I bring you advice on sponsor logo placement, cross promotion and B2B sponsorships, a media webinar you can attend, the 5 types of sponsorship and more. I also bring you a look at the costs of racing in the Nissan Sentra Cup. I will be … Read more
This week in The Business of Being a Race Driver, I cover a few tips that will help you in your hunt for sponsorship including a number of webinars you can attend, as well as how one driver is handling his transition from Australia to Europe. I also look at how to engage millennials with … Read more
This week’s Business of Motorsport ranges far and wide across the motorsport spectrum. There is plenty of Formula 1 business news as usual, but I also bring you developments in motorsport related DAOs, the fine line to balance with cryptocurrency sponsorship, ORECA’s 100th race car, bringing motorsport back to New Orleans and more. As usual … Read more
This week in The Business of Being a Race Driver, I look at the value of motorsport sponsorships, being consistent in your motorsport marketing, the benefits of marketing minimalism, a great podcast on branding for the athlete, and more. This is marketing and sponsorship advice that race drivers can use. The Business of Racing Sport … Read more
This week in The Business of Being a Race Driver, there is information on how to build your brand through YouTube, how photo royalties work, determining sponsorship ROI, a number of available drives, the cost of racing in the new ERA Championship and more. Enzo Mucci also asks the simple question, have you been loud … Read more
This week in The Business of Being a Race Driver I have a number of great tips and resources to assist you in your sponsorship acquisition efforts as well as a few available drives. Enzo Mucci discusses 5 sponsorship mistakes, Kim Skildum-Reid talks about what you need in your sponsorship proposal, advice on what to … Read more
I’d say I’m a pretty untraditional racing driver from an untraditional background. It only makes sense then, that we’re doing some pretty unconventional things at Ellysium Racing, leveraging technology to make headway in an opaque and expensive sport. One of the things my family is totally passionate and absolutely bullish about is blockchain technology and … Read more
This week’s Business of Motorsport is once again jam packed with motorsport industry news, updates on the people that make it all happen, developments in the world of sponsorship, new team news and various motorsport-related legal developments. Motorsport Industry News Front Office Sports reports that the recently announced Las Vegas Grand Prix F1 race may … Read more
This week in The Business of Being a Race Driver I focus on the importance of building B2B relationships in your sponsorship acquisition plans. Remember that is not so much what you can get from a sponsor that will entice them to become a partner, but what their business can get from the relationship. I … Read more
This week on The Business of Being a Race Driver I bring you news on some great resources and tips related to sponsorship acquisition, branding and more. Sponsorship and Marketing The Wulff Media Group is preparing to make available their How to Land Sponsors in 2022: An Introductory Guide. If you are interested in getting … Read more
This week in the Business of Being a Race Driver, I bring you more fantastic resources to help you in your sponsorship acquisition efforts. Racing Mentor has completely updated their Big Guide to Motorsport Sponsorship, Megan Lingner brings you some important social media tips and I discuss some important considerations you should keep in mind … Read more
