Jota has unveiled their striking gold livery and partners for the upcoming racing season, but it was the connection with NFL legend Tom Brady that turned heads. In addition to the Jota announcement, I look at F1’s record 2022 profits, the possibility of the EU suing F1 over potentially increasing entry fees, a resurrected Italian … Read more
They say the only thing constant is change and none more so than in sustainable motorsport developments. In this week’s Sustainable Motorsport Roundup I bring you sustainable motorsport developments in series from across the globe, how you can participate in an all-electric rally from London to Paris, sustainable motorsport tech developments, sustainable logistics in Formula … Read more
Why won’t IMSA let Glickenhaus race is a question that team owner Jim Glickenhaus is asking himself, hinting that it could be a potential legal issue. This is just one of the stories in this week’s Business of Motorsport Roundup. I also bring you the latest business news from Formula 1, NASCAR, Supercars and Formula … Read more
It’s boom times for Formula 1 sponsorship according to an article I link to by Grand Prix 247 in this week’s edition of the Business of Motorsport. They do a deep dive into the width and breadth of Formula 1 sponsorship and explain how F1’s global boom is making teams richer. In addition to F1 … Read more
Who will be powering F1 in 2026 is becoming clearer as the FIA have released the list of registered power unit manufacturers for the 2026-2030 period. Two questions have been raised namely, where is Porsche and what is Honda up to? In addition to these F1 developments, I bring you the costs that Grand Prix … Read more
We are entering a new world of sustainable motorsport within mainstream motorsport that would not have been imaginable 5 years ago. Who could have imagined that sustainability would have been one of the requirements for new teams applying to join the Formula 1 grid? Or that IndyCar would be using hybrid engines and sustainable fuel? … Read more
As the FIA formally open the process to new F1 team applications, there is the potential that the next few years can see the biggest change to the F1 grid since 2010. It’s all part of a busy week in the Business of Motorsport. Amongst an apparent growing rift between the FIA, Liberty Media and … Read more
Who is in charge of Formula 1? That should have a relatively straightforward answer but based on the back and forth this week between the FIA and Liberty Media, most fans and possibly the teams and Liberty Media themselves may not be quite so sure of the answer. In addition to the FIA/Liberty war of … Read more
Last month, the Japanese Super Formula series unveiled their carbon neutral SF23 race car set to debut in 2023. This is significant as they looked to optimize the use of natural fibre in their body panels and reduce the use of carbon fibre. In addition to this, there were a number of other interesting sustainable … Read more
With Andretti Global and GM subsidiary Cadillac announcing a joint Formula 1 team bid, it looks like there will in fact be new teams in F1 sometime in the near future. While the Andretti/GM announcement puts FIA President Mohammed Ben Sulayem’s announcement that F1 is open to new teams in context, it is not the … Read more
Electric racing has expanded its reach and as I demonstrate in this week’s Sustainable Motorsport Roundup, it’s not just Formula E anymore. People have been asking if anybody is racing a Tesla, and as you will see this week, they will be next year in the STCC. I also show you the strides that Zandvoort … Read more
Speculation that Ford could possibly return to F1, that IndyCar plans on revamping their marketing push and more warnings about crypto sponsorship in sports are just a few of the fascinating items in this week’s Business of Motorsport Roundup. In addition to all that, you will learn how F1 revenue is distributed amongst the teams, … Read more
Saying that sustainable motorsport is a journey may sound like a clever play on words, but it truly is. If you look at the initial attempts to create more sustainable forms of motorsport such as the Formula E Gen1 cars that could not last a race distance, it is amazing how far the sport has … Read more
This week’s Business of Motorsport has all kinds of interesting developments that makes the business of motorsport endlessly fascinating. From legal judgements, Vegas paddock facilities, and debates on diversity and inclusion, the width and breadth of what goes on off the track is on full display. I also have the latest motorsport deals, team news, … Read more
As the cryptocurrency ecosystem stumbles from one calamity to the next, the sports industry is starting to ask itself, how will this cryptocurrency chaos affect sports sponsorship? This is just one of the topics discussed in this week’s Business of Motorsport. Updated with more information regarding the collapse of FTX and Crypro.com’s position on these … Read more
Ferrari is a great example of how a sports car manufacturer leverages the power of motorsport to sell more cars. This is just one of the stories covered in this week’s Business of Motorsport Roundup. I also bring you informed opinion on the legality of driver contracts, new and resurrected racetracks, the riskiest sports sponsorship … Read more
This week the Business of Motorsport overflows once again with business news racers can use. While I cover the Audi-Sauber tie-up, the kerfuffle over the cost cap regulations and the success of the U.S. Grand Prix, the death of Dietrich Mateschitz reminds us that motorsport is run by human beings, and it is important to … Read more
The Business of Motorsport is absolutely jam packed this week but here are a few highlights to look forward to: See how an iconic Las Vegas hotel is investing 1 billion dollars in preparation for the inaugural Las Vegas Grand Prix. Learn about the first and so far, only sports betting app dedicated entirely to … Read more
While this week’s Sustainable Motorsport Roundup kicks off with the debate around Formula One’s pathway to Net Zero by 2030, I urge you to pay particular attention to the Big Picture section of this week’s column. It is here where I bring you Wholegrain Digital co-founder Tom Greenwood’s take on answering the simple and yet … Read more
This week’s Business of Motorsport is the one for you if you want to know how the business of sponsorship works in Formula 1. Sponsorship Consultant Tim Silvey explains on the Last Lap Podcast how the nature of sponsorship in Formula 1 has evolved since 2007 and how it now encompasses more than just a … Read more
