Can you use sim racing to build a sustainable racing career? This week the CEO of Racing Prodigy says yes and will explain how. I also look at some great tips on how to engage sponsors, a motorsport sponsorship webinar and the optimal length for a sponsorship agreement. All this and more in this week’s … Read more
This week I look at how race driver Toni Breidinger works hard to bring in new sponsors that will help her grow her racing career. I also bring you a guide to branding, a look at the sponsorship proposal process and how Scott Dixon funded his racing career. All this and more in this week’s … Read more
The Web3 ecosystem in Formula 1 is accelerating past the sports competition and that is just part of what you will learn about in the Business of Motorsport this week. You will also learn about the incredible reach of F1 and how the series drives cultural change. I have news on a potential new charter … Read more
Optimizing the value you get from a racing team so that you are not “customer-zoned” is just some of the advice you will get this week. I also bring you details on several approaches to assist you in obtaining motorsport sponsorship, 3 questions a business needs to ask itself about their sponsorship program and a … Read more
Five emerging sponsorship categories are part of this week’s Business of Being a Race Driver as the idea of thinking ahead can make the difference between landing a sponsor or not. I also feature a motorsport sponsorship masterclass, tips on building your brand and how one race driver used social media to advance her racing … Read more
Motorsport sponsorship tips and tricks dominate this week’s edition of The Business of Being a Race Driver. I also have motorsport marketing advice, how sports analytics can help with sponsorship valuation and a sobering discussion from an ex-racer on the real costs of racing. All this and more in this week’s edition of The Business … Read more
Maximizing motorsport sponsorship is one of the key topics covered in this week’s edition of The Business of Being a Race Driver, something that both drivers and sponsors need to understand. I also have some tips on posting on social media, a sponsorship seminar you can attend and the importance of resilience. All this and … Read more
This week I bring you the details on the difference between a sponsor and an investor after you learned in last week’s The Business of Being a Race Driver how sponsors are not in fact the same as investors. I also bring you tips on building your confidence, how to develop your brand and a … Read more
This week you will find out why sponsors are not investors in addition to getting more race driver business advice. I also bring you a week behind the scenes in the life of professional race driver Sabré Cook, more tips on developing your brand and whether you can get motorsport sponsorship even if the series … Read more
It is no FISA-FOCA war but there appears to be a growing battle of wills in Formula 1 between the FIA on one side and Liberty Media and the F1 teams on the other. This week I bring some examples of the brewing conflict. I also bring you the latest F1 team valuations, inside a … Read more
Tips on building your race driver brand kicks off this week’s Business of Being a Race Driver. I also bring you actionable advice for getting race sponsorship, details on the release of a newly revised book on motorsport sponsorship for the race driver and how a company should define a sports sponsorship budget. All this … Read more
Building a racing sponsorship plan is just one of the topics covered in this week’s edition of The Business of Being a Race Driver as I once again curate for you the best, most actionable advice on motorsport sponsorship. In addition to building a racing sponsorship plan, I bring you details on the upcoming free … Read more
NASCAR sings Sweet Home Chicago in this week’s edition of the Business of Motorsport Roundup as they successfully pulled of a street race despite horrible weather conditions. I also look at the latest developments regarding the new investor group buying into Alpine F1, the future of GT racing, why some brands waste their money in … Read more
How can you use the power of ChatGPT to help you get motorsport sponsors? This week on The Business of Being a Race Driver you are going to find out. In addition to using AI to help find sponsors, I bring you the details on the 6 skills that motorsport athletes need to succeed and … Read more
To be successful you need to be a Racing Entrepreneur and this week you will get some tips on how to become one. In addition to becoming a racing entrepreneur, there are articles and advice on how crowdfunding may be devaluing your brand, how to hand out your business card and the value of esports … Read more
The 2023 Formula 1 Power List is out and in this week’s Business of Motorsport you will find out who is on top, who has dropped and who is new to the list. I also feature news about the Canadian and Miami Grands Prix, IndyCar and NASCAR expansion plans, a new book on the future … Read more
Writing a press release is an important skill that all race drivers should be familiar with. In this edition of The Business of Being a Race Driver, you will find details on a webinar you can attend to learn the skills required. I also look at how to deal with rejection, the keys to a … Read more
This week I feature a great article on how the Canadian Grand Prix has persevered all these years. In typical Canadian fashion, the race has quietly become one of the most popular races on the calendar. In addition to this, this week’s edition of the Business of Motorsport is jam-packed due to my being away … Read more
Making an authentic connection with your fans is critical if you want to engage sponsors since your sponsors will be looking to connect with them as well. Part of that connection will be through social media and the captions you use there will determine if you get the traffic you deserve. This week you will … Read more
Dealing with sponsorship proposal rejections headlines this week’s Business of Being a Race Driver Roundup. It will happen so you need to learn from it. In addition to this, for companies that are involved in motorsport sponsorship I have tips on the basics of evaluating your sponsorships. For the driver I also feature the Top … Read more
