Las Vegas Grand Prix

Why a Billion Dollar F1 Team is a Sports Bargain

Why a Billion Dollar F1 Team is a Sports Bargain

This week you will learn why some think that a billion-dollar F1 team is a sports investment bargain. It’s all part of the Business of Motorsport. I also bring you details on why the FIA is willing to butt heads with Liberty Media, NASCAR’s new Netflix deal and the state of athlete investing (with some … Read more

Felipe Massa Turns Closer to the Courts

Felipe Massa

Felipe Massa has reportedly taken the first step in potential legal action against Formula 1 and the FIA over the outcome of the 2008 world championship. How this will play out is anybody’s guess, but it is part of the Business of Motorsport this week. I also look at how the Las Vegas Grand Prix … Read more

The Web3 Journey of McLaren Racing

McLaren Racing Web3

The Web3 journey of McLaren Racing is just one of the topics covered in this week’s Business of Motorsport Roundup. While you may think that NFTs have faded away, McLaren are demonstrating that done right, they can be a marketing success. In addition to McLaren’s Web3 journey I look at the cost of the Las … Read more

Alpine F1 Struggles Off-Track and On

Alpine F1 team

The Alpine F1 team is struggling on the track and off and you will find a lot of opinions on why in this week’s edition of the Business of Motorsport. I also look at why FIA president Mohammed Ben Sulayem is pressing ahead on new teams in F1 despite opposition, Toyota’s new sustainable WRC base … Read more

IndyCar Sees Positive Momentum After Iowa Double-Header

Indycar Iowa

IndyCar is seeing positive momentum after their recent Iowa double-header and this week in the Business of Motorsport you will get all the details. I also look at the chances of Andretti making the F1 grid, a look into the business of NASCAR and how McLaren is using AI in their Formula E race car … Read more

How the Canadian Grand Prix Has Persevered All These Years

Canadian Grand Prix

This week I feature a great article on how the Canadian Grand Prix has persevered all these years. In typical Canadian fashion, the race has quietly become one of the most popular races on the calendar. In addition to this, this week’s edition of the Business of Motorsport is jam-packed due to my being away … Read more

Liberty Bets Big on Las Vegas Grand Prix

Las Vegas Grand Prix

Liberty Media is taking a calculated bet that the inaugural Las Vegas Grand Prix will be a success. It is critical that it is a success as they promoting it. In addition to the Law Vegas Grand Prix, here are a couple of more highlights from this week’s Business of Motorsport. All this and much … Read more

303 F1 Sponsorship Deals and Counting

F1 Sponsors

303 F1 sponsorship deals and counting. That is the number of sponsors currently in Formula 1 and it shows no signs of declining. In addition to this sponsorship bounty in F1, I have news of how IndyCar is willing to lose money to gain fans in Detroit, more twists, and turns in the Palm Beach … Read more

Details Emerge on New F1 Team Hopefuls

Formula Equal

Details have started to emerge about the new F1 team hopefuls that have expressed their interest in joining the Formula 1 grid in 2026 and this week I have the details. In addition to new F1 teams, I also look at motorsport topics as far ranging as why the NHRA is feeling optimistic about 2023, … Read more

The Racing Portfolio of McLaren and Why They Race

McLaren Formula E Car

The racing portfolio of McLaren is large and this week in the Business of Motorsport, you will find out why they race. In addition to that, you will understand why Porsche is not in F1, the ever-increasing Saudi Arabian investment in motorsport, the creative vision behind the director of Drive to Survive, why IndyCar is … Read more

Will Privateer Teams Be Priced Out of the Golden Age of Sports Car Racing?

World Endurance Championship Race Cars

Will privateer teams be priced out of the “Golden Age” of sports car racing? That is the fear of team owner Jim Glickenhaus who worries that the costs are just not sustainable for an independent. In addition to this, I look at the impact that Formula 1 is having on Las Vegas and Miami, IndyCar … Read more

Who Will Be Powering F1 in 2026 and More Business of Motorsport News

Audi F1 Airbox

Who will be powering F1 in 2026 is becoming clearer as the FIA have released the list of registered power unit manufacturers for the 2026-2030 period. Two questions have been raised namely, where is Porsche and what is Honda up to? In addition to these F1 developments, I bring you the costs that Grand Prix … Read more

Who Is in Charge of Formula 1?

Stefano Domenicali and Mohammed Ben Sulayem

Who is in charge of Formula 1? That should have a relatively straightforward answer but based on the back and forth this week between the FIA and Liberty Media, most fans and possibly the teams and Liberty Media themselves may not be quite so sure of the answer. In addition to the FIA/Liberty war of … Read more

F1 Teams Bicker over Andretti as Saudi Arabia Looks to Attract Teams to the Kingdom

Andretti Cadillac F1 Car

While F1 teams continue to bicker over the possible addition of Andretti-Cadillac to the grid, Saudi Arabia is looking to poach teams from Motorsport Valley in this week’s Business of Motorsport roundup. It is not just Andretti that wants to join the F1 circus either as two teams from Asia are also looking to join … Read more

Ford Possibly Returning to F1, IndyCar Marketing and Crypto Sponsorship Warnings

Red Bull Ford

Speculation that Ford could possibly return to F1, that IndyCar plans on revamping their marketing push and more warnings about crypto sponsorship in sports are just a few of the fascinating items in this week’s Business of Motorsport Roundup. In addition to all that, you will learn how F1 revenue is distributed amongst the teams, … Read more

Legal Judgements, Vegas, Diversity and More in this Week’s Business of Motorsport

Las Vegas Grand Prix Paddock

This week’s Business of Motorsport has all kinds of interesting developments that makes the business of motorsport endlessly fascinating. From legal judgements, Vegas paddock facilities, and debates on diversity and inclusion, the width and breadth of what goes on off the track is on full display. I also have the latest motorsport deals, team news, … Read more

How Formula 1 Divides Revenue Amongst Teams and More

F1 Grid

This week in the Business of Motorsport, I bring you an analysis by Racing News365 of how Formula 1 revenues get divided amongst the teams. In addition to that, there are details on increased F1 viewership in the United States, a potential sale of the DTM, and whether MotoGP is reaching its limits. I also … Read more

Las Vegas Goes All Out as Crypto Crashes

Las Vegas Grand Prix Grandstands

With the announcement that Wynn Las Vegas is offering a $1 million package for the Las Vegas Grand Prix in the midst of a cryptocurrency sports sponsorship meltdown, it has been an interesting week in the Business of Motorsport. In addition to grandstands on the Strip, I look at the support for the upcoming Detroit … Read more

Why Ferrari Needs F1 and More Business of Motorsport News

Why Ferrari Needs F1 and More Business of Motorsport News

Ferrari is a great example of how a sports car manufacturer leverages the power of motorsport to sell more cars. This is just one of the stories covered in this week’s Business of Motorsport Roundup. I also bring you informed opinion on the legality of driver contracts, new and resurrected racetracks, the riskiest sports sponsorship … Read more

Business of Motorsport for October 21, 2022

Porsche 911 GT3R

The Business of Motorsport is absolutely jam packed this week but here are a few highlights to look forward to: See how an iconic Las Vegas hotel is investing 1 billion dollars in preparation for the inaugural Las Vegas Grand Prix. Learn about the first and so far, only sports betting app dedicated entirely to … Read more