How PR and media can boost your racing career highlights this week’s Business of Being a Race Driver. You will also find out 3 reasons why a company will sponsor you that aren’t “exposure” as well as what Bell Helmets looks at to be considered for sponsorship. The Business of Racing The video above is … Read more
Building long-lasting sponsor partnerships is just one of the topics covered in this week’s edition of The Business of Being a Race Driver. I also have advice on why your social media engagement is stalling, the importance of investing in marketing like you invest in the car as well as details on opportunities to race … Read more
This week you will learn why professionalism is the key to a long-term motorsport career. You will also understand the chances of making F1 as well as building a sponsorship deck. All this and more in this edition of the Business of Being a Race Driver. The Business of Racing From the Driver’s Point of … Read more
The Motorsport Sponsorship Summit is returning in 2025 and this week in The Business of Being a Race Driver you will get all the details. I also have great advice on those dreaming of becoming a professional race driver, how to build strong relationships with your sponsors and what the FIA want to do to … Read more
Motorsport sponsorship advice that a race driver can use is what I feature every week on The Business of Being a Race Driver and this week is no exception. You will learn about the 5 sponsorship insights that every racer needs to know, how to create a winning mindset and what the C-Suite looks at … Read more
This week, Tyler Cooke has graciously contributed his thoughts on 5 sponsorship insights that every racer needs to know based on his personal experience. Tyler Cooke is a dedicated racing driver with over a decade of experience in motorsports. He has achieved success in prestigious races globally, such as the 24 Hours of Nürburgring and … Read more
Boosting your sponsorship ROI is just one of the topics covered in this week’s Business of Being a Race Driver. You will also find out if performance drives sponsorship, get advice on using networking for sponsorship acquisition and get 5 examples of how PR will set you apart from your competition. All this and much … Read more
More expert tips on becoming a pro race driver as well as on securing sponsorship are featured in this week’s Business of Being a Race Driver. You will also find out why it is important to personalize your sponsorship deck, get details on a free sponsorship process checklist that you can download and how sponsorship … Read more
Be aware of sponsorship exclusivity when signing a contract as a driver. Not sure what this means? You will find out in this week’s edition of The Business of Being a Race Driver. You will also find out about getting sponsorship for your sim racing, tips to price your sponsorship and a live webinar on … Read more
In this week’s edition of The Business of Being a Race Driver, you’ll discover how to build partnerships with brands, delve into the race driver’s mindset, and explore strategies for activating sponsorships. I’ll also cover how to connect with potential sponsors and secure the funding needed to fuel your racing career. All this and more … Read more
2025 Feed Racing Scholarship registrations are now open and this week in the Driver Development Roundup I have the details on how you can register. I also have great advice on how to develop a winning mindset, a new young driver development program for New Zealand racers and why you are not too old to … Read more
Details of the 2025 USF Pro Championship Scholarships have been announced and I have the details this week in The Business of Being a Race Driver. I also have advice on dealing with the media, how to find and network with centi-millionaires and much more! The Business of Racing From the Driver’s Point of View … Read more
Welcome to part two of a two-part series on the Evolution of F1 Sponsorship by aspiring Motorsport Lawyer, Anirban Aly Mandal. After evaluating stipulations regarding personal sponsors and racing overalls in part one, this article will focus on helmet designs and general sponsor expectations. Helmet Design Apart from race suits, driver helmets are pretty important … Read more
Rahal Letterman Lanigan Racing has had their race shop raided by the FBI and this week in the Business of Motorsport Roundup you will find out why. I also have details on Toyota joining Supercars, the future of IndyCar and details on the evolution of F1 sponsorship. All this and the latest motorsport sponsorship and … Read more
James Roe’s bold push to fuel his IndyCar dream by exploiting the series’ charter system is just one of the things you will learn about this week. You will also learn about the importance of PR for a race driver, the difference between sponsorship decks and proposals, and why a race driver needs spousal income … Read more
Alternative ways that companies support motorsport sponsorship is just one of the things you will learn in this week’s Business of Being a Race Driver. You will also learn if a dad can get sponsors, find out about a webinar on building sponsorship decks and much more. The Business of Racing From the Driver’s Point … Read more
This week you will learn the tactics to use if you are a race driver with no money to race. You will also understand the importance of a hook for your motorsport sponsorship pitch, the difference between a sponsorship deck and a sponsorship proposal and much more. It is all in this week’s edition of … Read more
Understanding the sponsorship journey is the whole point of my Business of Being a Race Driver series and this week is no different. You will learn secrets to ace your sponsorship meeting, how the sponsorship process works, a free sponsorship webinar you can attend as well as tips on how to manage your money. All … Read more
Think outside the box. This week, you’ll get valuable tips on how to do just that, along with advice on avoiding burnout, growing your social media following and increasing your sponsorship value. Plus, don’t miss out on a webinar about crafting effective sponsorship decks. All this and more in this week’s edition of The Business … Read more
Sponsorship is not about you and this week in the Business of Being a Race Driver you will understand why. You will also learn why you should plan ahead, get details on two great webinars to attend and exploring the various paths to Formula 1. The Business of Racing Alexandra Schieren of Alexandra Schieren Sports … Read more
