Honda making a surprising reversal in F1 highlights this week’s Business of Motorsport Roundup as I cover that and other intriguing motorsport developments. I also look at whether the AlphaTauri F1 team is or is not for sale, what it is like running the “greatest spectacle in racing,” the possibility of the return of A1 … Read more
American businesses are embracing Formula 1’s soaring popularity as much as American fans and in this edition of the Business of Motorsport, I bring you the numbers. I also look at McLaren Racing’s call for greater collaboration within motorsport on sustainability, the move to “regionalize” the F1 calendar, Hyundai going to the WEC and how … Read more
This week the Sustainable Motorsport Roundup documents how vintage, pre-war Bentleys are racing and winning in 2023 using synthetic fuels. While we tend to think of cutting-edge race cars such as Formula E and the H24 project being the face of sustainable motorsport, vintage racing is also getting involved with some eye-opening results. I also … Read more
303 F1 sponsorship deals and counting. That is the number of sponsors currently in Formula 1 and it shows no signs of declining. In addition to this sponsorship bounty in F1, I have news of how IndyCar is willing to lose money to gain fans in Detroit, more twists, and turns in the Palm Beach … Read more
There is both challenge and promise in sustainable motorsport as this week’s edition of the Sustainable Motorsport Roundup makes clear. For example, hydrogen is often touted as a natural fit for motorsport, but there are several technical hurdles to overcome to make it feasible for the track. The same can be said for battery technology, … Read more
The racing portfolio of McLaren is large and this week in the Business of Motorsport, you will find out why they race. In addition to that, you will understand why Porsche is not in F1, the ever-increasing Saudi Arabian investment in motorsport, the creative vision behind the director of Drive to Survive, why IndyCar is … Read more
Jota has unveiled their striking gold livery and partners for the upcoming racing season, but it was the connection with NFL legend Tom Brady that turned heads. In addition to the Jota announcement, I look at F1’s record 2022 profits, the possibility of the EU suing F1 over potentially increasing entry fees, a resurrected Italian … Read more
The NXT Gen Cup is working hard to bill itself as sustainable racing for the next generation and they have made their first step towards this by announcing their 2023 calendar, details of which you can find in this week’s Sustainable Motorsport Roundup. In addition to this, I have details on the world’s first two-seater … Read more
While F1 teams continue to bicker over the possible addition of Andretti-Cadillac to the grid, Saudi Arabia is looking to poach teams from Motorsport Valley in this week’s Business of Motorsport roundup. It is not just Andretti that wants to join the F1 circus either as two teams from Asia are also looking to join … Read more
An inside tour of the McLaren Technology Centre is just one of the highlights of this week’s Business of Motorsport News Roundup column. In addition to that I have an update on Ford in F1, Michael Andretti’s plans for an F1 team, Porsche Motorsport’s grand ambitions for 2023, Red Bull Racing terminating a crypto sponsor … Read more
This week’s Business of Motorsport has all kinds of interesting developments that makes the business of motorsport endlessly fascinating. From legal judgements, Vegas paddock facilities, and debates on diversity and inclusion, the width and breadth of what goes on off the track is on full display. I also have the latest motorsport deals, team news, … Read more
Idle rumors and speculation in Formula 1 are part of the package in this week’s Business of Motorsport. From rumors of mysterious investors in a new Formula 1 team to speculation on the next moves of a spurned manufacturer, it is all here this week. In addition to all that I have solid news from … Read more
IndyCar and sportscar racer Stefan Wilson talks sim racing and how it can be a fundamental part of a real-world racer’s prep work in this edition of the Sim Racing & Esports News Roundup. I also bring you some competitive sim racing news, new sim racing hardware and more general sim racing news. All this … Read more
As the cryptocurrency ecosystem stumbles from one calamity to the next, the sports industry is starting to ask itself, how will this cryptocurrency chaos affect sports sponsorship? This is just one of the topics discussed in this week’s Business of Motorsport. Updated with more information regarding the collapse of FTX and Crypro.com’s position on these … Read more
The Business of Motorsport is absolutely jam packed this week but here are a few highlights to look forward to: See how an iconic Las Vegas hotel is investing 1 billion dollars in preparation for the inaugural Las Vegas Grand Prix. Learn about the first and so far, only sports betting app dedicated entirely to … Read more
If you were as mesmerized, horrified and otherwise bemused by the trainwreck that was Rich Energy’s sponsorship of the Haas F1 team in 2019 as I was, then this edition of the Business of Motorsport is for you. If you are also curious about the state of mobile phone provider Rokit’s role in sports sponsorship, … Read more
This week’s Business of Motorsport is the one for you if you want to know how the business of sponsorship works in Formula 1. Sponsorship Consultant Tim Silvey explains on the Last Lap Podcast how the nature of sponsorship in Formula 1 has evolved since 2007 and how it now encompasses more than just a … Read more
I have another jam-packed Business of Motorsport for you this week. I cover everything from Red Bull Powertrain plans to the debate over Superlicense points, from the Porsche IPO to Ford’s motorsport plans, Aston Martin’s woes on and off the track and much more. I also have news on the latest motorsport sponsorship deals, the … Read more
This week in the Sustainable Motorsport Roundup you will find some truly fascinating and exciting developments in the quest to make motorsport more sustainable. From the awesome biofuel Prodrive Hunter to Michelin and Goodyear’s work on sustainable racing tires, work continues apace in all sectors of motorsport. Whether it be electric motocross, software used for … Read more
This week in the Business of Motorsport I once again bring you news and developments from throughout the world of motorsport. I look at the recent FIA Women in Motorsport Commission networking event in Monza, what’s next for Red Bull Powertrains, the legal aspect of NFTs and the metaverse for sports brands, Ford’s motorsport plans … Read more
