Sky News took a ride with Paul Glass of Carbon Positive Motorsport to see if carbon offsetting can be part of the solution in reducing motorsport’s carbon footprint. The video they produced is a great introduction to the concept. In addition to carbon offsetting, this week’s edition of the Sustainable Motorsport Roundup includes an overview … Read more
As the cryptocurrency ecosystem stumbles from one calamity to the next, the sports industry is starting to ask itself, how will this cryptocurrency chaos affect sports sponsorship? This is just one of the topics discussed in this week’s Business of Motorsport. Updated with more information regarding the collapse of FTX and Crypro.com’s position on these … Read more
This week the Business of Motorsport overflows once again with business news racers can use. While I cover the Audi-Sauber tie-up, the kerfuffle over the cost cap regulations and the success of the U.S. Grand Prix, the death of Dietrich Mateschitz reminds us that motorsport is run by human beings, and it is important to … Read more
The Business of Motorsport is absolutely jam packed this week but here are a few highlights to look forward to: See how an iconic Las Vegas hotel is investing 1 billion dollars in preparation for the inaugural Las Vegas Grand Prix. Learn about the first and so far, only sports betting app dedicated entirely to … Read more
If you were as mesmerized, horrified and otherwise bemused by the trainwreck that was Rich Energy’s sponsorship of the Haas F1 team in 2019 as I was, then this edition of the Business of Motorsport is for you. If you are also curious about the state of mobile phone provider Rokit’s role in sports sponsorship, … Read more
This week’s Business of Motorsport is the one for you if you want to know how the business of sponsorship works in Formula 1. Sponsorship Consultant Tim Silvey explains on the Last Lap Podcast how the nature of sponsorship in Formula 1 has evolved since 2007 and how it now encompasses more than just a … Read more
I have another jam-packed Business of Motorsport for you this week. I cover everything from Red Bull Powertrain plans to the debate over Superlicense points, from the Porsche IPO to Ford’s motorsport plans, Aston Martin’s woes on and off the track and much more. I also have news on the latest motorsport sponsorship deals, the … Read more
This week in the Business of Motorsport I once again bring you news and developments from throughout the world of motorsport. I look at the recent FIA Women in Motorsport Commission networking event in Monza, what’s next for Red Bull Powertrains, the legal aspect of NFTs and the metaverse for sports brands, Ford’s motorsport plans … Read more
The Business of Motorsport just keeps getting bigger week after week and this week is no exception. From the state of drag racing in the United States to Porsche’s role in F1 and their upcoming IPO, from internship programs with race teams and series to the return of Van Dieman, it is all here. I … Read more
In the Business of Motorsport this week I continue to look at Audi joining F1, offer speculation on what is happening with Porsche, explain how the CRB works, look at whether crypto sponsorship of sports properties is worth it and offer details on why the Vancouver Eprix never got off the ground. I also bring … Read more
Once again the Business of Motorsport is bulging with news and developments in the world of racing. I cover everything from F1 developments with Audi, the exploding costs of F1 logistics, NASCAR’s improving TV numbers and issues with a controversial NASCAR sponsor. I also bring you the latest motorsport sponsorship deals, the business of running … Read more
This week in The Business of Motorsport, I look at the return of Brabham, the future of Formula E, how Porsche and Audi’s involvement in F1 could change the motorsport ecosystem, the increasing value of a NASCAR franchise and more. I also take a look at the latest motorsport sponsorship news, how various teams are … Read more
A lot of really interesting stuff in this week’s Sustainable Motorsport Roundup including Hyundai’s new “rolling lab,” SRO considering renewable fuel in 2023, the ERA Championship launches, and the new hybrid Mygale F4 car. All this plus NASCAR going electric (!), Mercedes investing in SAF, Goodwood’s ground-breaking electric car debut and much more. Hyundai Motor’s … Read more
This week in the Business of Motorsport news roundup there are all kinds of developments to digest. From the growth of Formula One since Liberty Media bought the commercial rights, to Indycar’s quest for a third engine supplier, to IMSA’s new look GTP class and how the concept evolved. I also sadly bring news of … Read more
There is a lot to digest in this week’s Business of Motorsport. I look at the infamous Indycar “Split” and how the series is recovering and growing, the growth of the F1 brand, NASCAR racing on the streets of Chicago, racetrack good news and bad news and more. I also look as usual at the … Read more
The big news in this week’s Business of Motorsport is the welcome return of Lola to the international motorsport scene. I also have news on F1’s new media rights deal in the United States, turmoil at a legendary Canadian racetrack, sponsorship news and my usual selection of how racing teams go about their business. All … Read more
The sustainable motorsport news has not stopped since my vacation and this week’s Sustainable Motorsport Roundup is packed with tons of news and developments. From the work that McLaren Racing are engaged in to develop a “circular F1 car” to the STCC transitioning to all-electric, the developments continue to accelerate. And if you think that … Read more
This week in The Business of Motorsport I touch on everything from racing calendar challenges and opportunities, the impact of the crypto crash on sports sponsorships to how one sports car manufacturer manages multiple sports car programs. All this plus the usual motorsport sponsorship news and the latest motorsport industry movers and shakers. Motorsport Industry … Read more
This week in the Business of Motorsport, I take you behind the debate on the future of the Monaco Grand Prix, the resurgence of the Indy 500, long term plans for Formula 1, why some think that NASCAR’s business model must change and more business news from across the world of motorsport. I also look … Read more
This week’s Business of Motorsport ranges far and wide across the motorsport spectrum. There is plenty of Formula 1 business news as usual, but I also bring you developments in motorsport related DAOs, the fine line to balance with cryptocurrency sponsorship, ORECA’s 100th race car, bringing motorsport back to New Orleans and more. As usual … Read more
